This Week: UK Advertising in the Media 19.05.23

NABS launches ‘All Ears’ consultation on mental wellness 

Industry wellbeing charity NABS is launching a solutions-focused community consultation on mental wellness. 

Why we chose Saatchi & Saatchi: John Lewis CMOs tell all on make-or-break account move 

Saatchi & Saatchi has won the coveted John Lewis and Waitrose ad account. The client and agency’s top teams take The Drum inside the pitch and reveal what to expect from the retailer’s new direction. 

Media360: Rightmove CMO on identifying audience segments in a changing world 

‘Traditional life stages are disappearing,’ Matt Bushby says. 

Hybrid working: why media leaders need to ‘inspire the collective’ 

At the All In Summit, The Media Leader‘s editor Omar Oakes discussed the future of the workplace and the impact of hybrid working on company culture, creativity and mental health with media leaders from Channel 4 and WPP’s media-buying arm GroupM. 

Ad execs call for more support for working-class staff 

MDs of Saatchi & Saatchi London and Google discussed the barriers working-class people face and how they can be overcome. 

Levi’s sound system experience pays homage to 150 years of 501s 

The experience brings to life the jeans brand’s association with soundsystem music culture, by connecting its 501s line with bass culture in the UK. 

McCann London and The Women’s Association name Cannes Challenge winners 

Four women have won all-expenses paid passes to the Cannes Lions International Festival of Creativity, thanks to a competition launched by McCann London and The Women’s Association. 

Could we put the AI genie back in the bottle? 

The creative classes are under attack, but is it too late to do something? 

My Creative Career: Liz Taylor, global chief creative officer at Ogilvy 

As part of The Drum’s My Creative Career series, Taylor talks about almost becoming a lawyer, world-changing work and the Steve Martin quote she lives by. 

British Heart Foundation “The greatest treasure” by Saatchi & Saatchi London 

The British Heart Foundation takes viewers on a journey inside someone’s heart. 

Five Reasons Why.. MullenLowe UK Shifts Up A Gear 

The agency has appointed Claire Hollands as its new chief executive. 

Snap appoints new senior director of marketing for EMEA 

Kate Bird will begin her post at Snapchat’s parent company next month. 

Work Of The Week 

The best creative, curated by Creative Salon 

Media360: Don’t go in-house just to save cost, PepsiCo marketer says 

Comments were made at Campaign’s Media360 event. 

Carbon offsetting is a diet of empty calories, the ASA are right to ban such claims 

Carbon offsetting has long been an opaque means for brands to ‘wish away’ their carbon emissions. But consumers aren’t stupid, they get nuance and the culprits are fooling no-one. 

Little Moons’ marketing boss on protecting budget in tough times 

Marketing director Ross Farquhar detailed how Little Moons maintained spend in a challenging economic environment. 

Twitter’s Linda Yaccarino appointment impresses ad industry though some raise doubts 

Adland leaders view Elon Musk’s move as proof the platform wants to win brands back, writes Campaign. 

Cadbury: Purpose should be ‘far greater than a campaign’ 

After seeing declining sales of Dairy Milk, Cadbury examined its brand DNA to come up with a new purpose based around generosity, which it could enact across the business, not just in campaigns.