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Advertising the advertising industry
In the midst of a talent crisis the industry must think more creatively about how to attract and retain talent
Trust in advertising industry ‘boosted by ASA campaign’
Rebuilding trust is the “most crucial issue” facing the advertising industry, says the AA, which is calling on more brands to take part in the next iteration of the campaign in 2023.
Shortlist revealed for The Roses Awards 2023
Winners will be announced at a live awards show on Thursday, June 29.
Legal, decent, honest, truthful: the ASA is doing its best as research shows public trust is boosted
The Advertising Standards Association is claiming success for its ad campaign.
Dentsu Creative hires Caroline Pay as chief creative officer
She joins the agency in June.
Nationwide unveils debut work by New Commercial Arts
This is the first work by the shop since winning the Nationwide creative account in March.
Retiring IPA effectiveness pioneer Janet Hull on her battle to prove marketing’s worth
Janet Hull, the ground-breaking, and now retiring, director of marketing strategy of the IPA reflects on her 20-year mission to make the industry more accountable and show its real worth.
M&S surpassed expectations to post stronger than expected FY23 results. It’s an impressive turnaround from two years ago for the retailer which has stuck to its values even in difficult times.
Morrisons highlights loyalty offer in ‘More Reasons to Shop’ campaign
Morrisons is using nostalgic brand assets to highlight reasons to choose the supermarket as it fights to regain share losses.
Circular Economy: Is This A Model Advertisers Can Successfully Embrace?
As the cost-of-living crisis continues, Creative Salon finds out how brands can better embed sustainability into their strategies.
Pitching now affects our mental health, agencies warn
More than half (54%) of media agency staffers say that pitching is increasingly affecting staff mental health.
St Luke’s Launches Campaign For Ocado’s Price Promise
The nationwide ad campaign promotes the Ocado Price Promise value proposition.
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