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ISBA Announces Trial Launch Phase of Cross-Media Measurement Platform, Origin
With the launch of technical, alpha and beta trials in phase 4, real data will be surfaced from the platform for the first time.
Ozone launches tool to calculate CO2 emissions of campaigns
Platform aiming to provide transparency and accountability to agencies and brands.
Mentos invites people to ‘say yes’ at Barcode Festival
The pop-up was created by N2O.
In the final part of the series, jurors from Cannes Lions share their experiences.
Little Moons to rise under the stars at Picturehouse Cinema’s Outdoor film tour
Outdoor cinema tour runs from June to September.
Trussell Trust ad alerts shoppers to local food banks’ needs
The concept won first prize in the charity category of the Digital Creative Competition run by Ocean Outdoor and Campaign.
The Pride Has Arrived as ITV Gears Up for FIFA Women’s World Cup 2023
Campaign from ITV Creative and Framestore features filming with the real Lionesses in South Africa.
Rescue Dogs and Cats Seek Love for Life in Interactive Outdoor Campaign
Mayhew was a winner in Ocean’s annual digital creative competition.
Boots’ brand investment paying off as market share increases for ninth consecutive quarter
Boots saw sales rise by 10.4% in the third quarter as the company’s investment in price and brand continue to pay off.
The 2023 Agenda: The spotlight shines brighter on effectiveness
Marketing Week has identified the key opportunities and challenges that will shape marketers’ roles in 2023. As well as flagging what we think marketers should be spending time and money on next year, this is also a commitment from us to focus on these topics.
What does 2023 look like for marketing recruitment?
Looking for a new role in 2023? Here’s what to expect from the recruitment market.
Long taglines using ‘rare’ words are most memorable but least liked, study reveals
Brands need to determine whether they want their slogan to be remembered or liked, as new research shows the most memorable brand slogans are often the least liked.
HSBC UK and Shelter “Hanging on” by Wunderman Thompson
HSBC UK and homelessness charity Shelter highlight housing-related financial worries with this live out-of-home execution in London’s King’s Cross Station.
Consumer confidence shows ‘encouraging’ signs of recovery
Consumer confidence is in the best place it’s been for 17 months, but marketers are urged to continue exercising caution as it “could all get far worse”, according to the latest data from GfK.
Brand value impacted by gap between sustainability performance and perception
Microsoft and Lidl are the big winners in Brand Finance’s inaugural Sustainability Gap Index, while it suggests Tesla could face a potential backlash.
Most consumers less loyal to brands as cost of living crisis increases bargain hunting
Consumers are increasingly looking around for the best price, with 52.9% willing to switch brands if they can save money.
P&G’s Marc Pritchard: Marketers must ‘reset’ the creative bar for market growth
Growing markets should be the “highest order ambition” for marketers, Pritchard said, as it attracts more people, which in turn creates more value.
PR Vs Advertising: Who’s Winning The Creativity Battle Is A Tired Debate
Weber Shandwick’s global chief transformation officer and EMEA CEO says brilliant and impactful creativity is always a winner. Notwithstanding where it comes from.
Craft, Culture, Consistency: Ogilvy’s MD Shares What Makes Good In-House Production
Victoria Day, MD advertising at Ogilvy UK, says quality remains key.
LinkedIn Helps People Approach DEI Conversations In The Workplace
Working with VCCP, the professional network has produced a UK social video series to spotlight awkward conversations in the workplace.
TikTok & Unilever Unveil Global #CleanTok Partnership
Gravity Road, Mindshare, TikTok & Unilever launched the work during Cannes Lions Festival.
UN Women Campaign Tackles Harmful Stereotyping
The campaign was created by Ogilvy and produced by IPG agency Craft.
The All England Lawn Tennis Club “Always like never before” by McCann London
The All England Lawn Tennis Club builds anticipation for this year’s Wimbledon Championships with a series of posters and a high-energy trailer.
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