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Tesco “That’s dinner sorted” by Bartle Bogle Hegarty
Tesco has the last-minute answer to ‘what’s for dinner?’ with a heartwarming film about an impromptu BBQ.
How ITV Put Real Lionesses into Everyday Routines for Its Women’s World Cup Trailer
ITV Creative and Framestore talk about the campaign that brought real-life South African lionesses to England through the power of CG – to celebrate the pride and hope of the nation before next week’s tournament commences, writes LBB’s Zoe Antonov
Ocean Digital Creative Contest opens for entries
The annual competition is run in partnership with Campaign.
Havas & YouTube Creative Studio named ‘Clients of the Year’ at 2023 Freelancer Awards
Creative and tech talent from the freelance community were honored at the annual YunoJuno Freelancer Awards, recognizing their contribution to clients and projects. Here, we spotlight the winners.
Campaign’s monthly blog rounds up the latest pitches, reviews and account wins.
Omnicom buys global media agency Ptarmigan for ‘deep’ financial services expertise
Agency has more than 150 staff and £125m in billings.
This week’s best features Apple celebrating Mexican Lucha Libre culture, Pinterest spicing up boring office boardrooms, Subaru making room for everyone and lots more, writes LBB’s Nisna Mahtani
TfL and VCCP shine a light on London’s transport network
TV ad supported by OOH across transport network, press, digital, radio and other channels.
Marketers should tap into ‘thriving’ gaming community, TikTok claims
A report on the platform’s gaming trends claims that 41% of users are motivated to buy out of feelings of ‘joy’.
Channel 4 to offer single-advertiser programme takeovers on streaming
One of three new formats following trial of reduced ad loads on streaming service.
Movers and Shakers: Carat, IPG, WPP, Wolf Olins and more
Welcome to Campaign’s weekly round-up of the hires, departures and promotions across the industry.
Is humour making a comeback in ads?
Following this year’s Cannes Lions Festival of Creativity, Campaign asks if adland is ready to laugh again.
Threads opens up new opportunities for small businesses
The new social media app has achieved record levels of engagement and gives businesses a new direct line to reach consumers
Women’s World Cup: Time for Brands to Lean into Entertainment
Director and women’s sport lead at M&C Saatchi Sport & Entertainment, Jenny Mitton tells LBB’s Alex Reeves why the run-up to the football tournament has been “eerily quiet,” the rise of icons in the women’s game and the broader role the World Cup can play in culture
Tesco’s CMO on making Clubcard stand out in a sea of loyalty schemes
Tesco evolved its Clubcard offer, adding exclusive member discounts in 2020, which many rivals have looked to emulate, but its top marketer argues its proposition still stands out thanks to its “unrivalled” customer data.
See the bigger opportunity: we need more radical sustainable behaviours
In the coming years, brands and marketers will have to reshape the influence they are having on our consumerist culture and better connect to the reality of our climate predicament, writes Jellyfish’s brand strategy chief.
Uncommon Creative Studio sells majority stake to Havas in deal worth up to £120m
US expansion is key reason for Uncommon to take investment.
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