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Advertisers, media owners, production and advertising agencies commit to collaborative climate action, in tandem with the Comms Council.
Amazon revenue up 11% in Q2, buoyed once again by advertising
The platform also highlighted improvements in delivery speed and investments in generative AI.
Channel 4 challenges brands to better represent LGBTQIA+ communities with £1m diversity award
Channel 4 is awarding £1m in advertising airtime to a brand that can pitch a campaign that is ‘Proud All Over’ to showcase LGTBQIA+ communities.
Oystercatchers chair Suki Thompson passes away
The entrepreneur and marketing industry advocate passed away at her home on Sunday after a long battle with cancer.
How Chessington World of Adventures used humour to win the attention battle
The newspaper ad engaged readers with an effective combination of headline, image and copy, according to Kantar’s The Works study.
Do you need a degree to work in media and advertising?
There is a well-documented disparity between the ad industry and the wider UK population on many fronts, but it’s particularly apparent when it comes to socio-economic background and education, explores the Media Leader.
Omnicom offers brands sustainability ratings for media owners
Omnicom Media Group has begun measuring media owners on their environmental, social and governance practices so its advertiser clients can better understand the ESG impact of their adspend decisions.
How will generative AI impact programmatic media buying?
From detecting and preventing fraudulent behaviour in ad clicks to optimising ad spend and improving ROI, Campaign explores how generative AI will influence programmatic media buying.
Sky Media joins advertiser-buying platform Planet V
ITV self-serve platform was launched in 2020.
Why smarter marketing is needed to tackle climate change
Editor-in-chief and co-founder of The Drum, Gordon Young, wonders if marketers are taking too hard approach in how they approach the climate disaster.
How VCCP is using Stable Diffusion to create brand identities and storyboards
VCCP’s Faith team explain how they’re using Stable Diffusion in their work right now.
This agency is capturing vehicles passing by its office to aid greenhouse gas removal
Ad agency MSQ is using new tech to capture emissions from cars that pass its office.
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