The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

This Week: UK Advertising in the Media 11.08.23

/ August 11th 2023
Industry News

Tesco’s Alessandra Bellini to chair Campaign UK’s Agency of the Year Awards 2023

Awards ceremony takes place on 13 March 2024 at London’s Royal Lancaster Hotel.

Nabs calls on adland to take part in mental wellness survey

Participants will be entered into a prize draw to win one of three £50 vouchers.

Industry tributes to Suki Thompson: A heady cocktail of ambition, boundless energy and glamour

Tributes have flooded in for Suki Thompson, founder and chair of intermediary Oystercatchers, after she passed away from cancer at the age of 56.

Lund urges ad industry to step up as online taskforce takes shape

DCMS reveals Online Advertising Taskforce members.

Paddy Power kicks off football season with musical spot

The campaign was created by Bartle Bogle Hegarty.

Google executives set to exit as UK MD restructures

Some of Google’s most senior UK commercial bosses are set to exit their roles as the country’s regional boss executes a restructure.

Marketing Week Awards 2023 Brand of the Year shortlist revealed

Five brands have been shortlisted for Brand of the Year at the 2023 Marketing Week Awards, with the winner to be announced in November.

How Anomaly is using generative AI tool Runway for animation and video

As part of a series looking at how agencies are making use of generative AI tools in their work, Anomaly’s Chris Neff explains the pros and cons of Runway.

Movers and Shakers: MG OMD, Mindshare, Ogilvy, Wunderman, VCCP, Fold7 and more

Welcome to Campaign’s weekly round-up of the hires, departures and promotions across the industry.

Can AI-generated content save publishers like BuzzFeed?

BuzzFeed’s revenues declined 27% year-on-year to $77.9m, the online publisher announced in its second quarter earnings release yesterday.

ITV puts its cards on the table in Rugby World Cup campaign

ITV is the sole broadcaster of the sports event this year.

UK new-business rankings: 4 August 2023

IProspect comes out on top for media after four wins.

Nissan transforms The Queen’s Walk into a giant racing helmet

To celebrate the arrival of the Nissan Formula E team in London Dark Horses and Nissan Motor GB created a giant out of home racing-themed installation

Disney+ with ads set for November launch in UK

Disney+ will launch its ad-supported subscription tier on 1 November, Disney has confirmed, nearly a year after the cheaper option debuted in the US.

Why Design Is Agencies’ New Competitive Edge

In case you missed it, marketers are increasingly seeing the impact of blending first-class design with traditional advertising creative

Everything We Love: The 2023 World Cup Is Putting the ‘Beautiful’ in the ‘Beautiful Game’

Amplify trends editor Seun Areoye looks at how brands including Nike and Prada are supporting the Women’s World Cup

LADbible Group Joins Ogilvy UK’s Say Maaate to a Mate Campaign for Mayor of London

The campaign has already reached over six million of #Maaate’s target audience via LADbible Group’s social channels to help tackle sexist and misogynistic ‘banter’