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From fashion stars to Harry Styles, our firm is shooting for the top
Marie Owen, founder of LS Productions, is featured in the Sunday Times.
Sky reveals five winners of its sustainable advertising fund
Grub Club, Milliways, Ocean Bottle, OceanSaver and UpCircle have each been awarded £250k.
UK new-business rankings: 17 August 2023
Leo Burnett was sole new entry this week.
Disability is all around us: but do you see it?
Media and advertising need to change the conversation around disability — not only within the industry but beyond so people do not ‘slip’ into exclusive environments.
Differentiation is key for marketing women’s sport
Ahead of the Lionesses’ historic World Cup final on Sunday, Flo Williams, professional rugby player and women’s sport lead at marketing agency Matta, urges brands to take a more considered approach to marketing women’s sport.
The Fishbowl: Simon Daglish, ITV
The Media Leader’s interview series asks the media industry’s top salespeople 10 revealing questions, drawn from our fishbowl. The questions will be drawn at random and contain some tricky posers set by the commercial chiefs themselves.
Tech platforms attribute recent growth spurts to AI-powered performance products
Alphabet, Amazon and Meta turned more highly scrutinized marketing budgets to their advantage in Q2 by honing in on ease and efficiency, according to analysts.
Coca-Cola crafts feminist football fields for the Fifa Women’s World Cup final
‘Growing Belief,’ by WPP’s OpenX and AKQA, etches soccer fields with large pro-women statements readable from a bird’s-eye view.
What should creatives be listening out for when choosing audio for an ad?
Video and audio spots can find success through smart sound design choices. Or fail outright if they’re out of tune with the audience and the brief.
Ad of the Day: Ritz plays on a frantic family scenario that’s all too relatable
The ‘Ready When You Aren’t’ campaign comes from creative agency VCCP and was directed by The Bobbsey Twins.
IBM’s Matt Candy says generative AI will ‘fuel next wave of business value’
In a recent interview with The Drum, Candy discusses his new role as IBM Consulting’s global managing partner of generative AI, and his vision for how the technology will transform the business landscape.
WPP calls for candidates to join its creative tech apprenticeship scheme
Follows a pilot programme launched in November 2022.
Sky Sports targets next gen with social-first doc exploring matchday experience
Series will feature cameos from stars of sports, music and film.
Campaign Podcast: South Asian Heritage Month | Menopause and period policies
Industry leaders discuss the experiences of people from a South Asian background.
The best creative, curated by Creative Salon.
Cracking The Return Code: Retailers’ Sustainability Challenge
Ella Britton, strategy director at Behave, delves into the intricate world of costed returns, exploring consumer resistance, environmental impact, and retail transformations
World Cup ads, connected TV, sustainable purchases: 5 interesting stats to start your week
Marketing Week’s key figures to tackle the week.
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