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Campaign highlights the three agencies on its radar this week.
SheSays ‘Believe their pain’ campaign spotlights hidden disabilities and illnesses
Charity has partnered JCDecaux Community Channel.
Channel 4 awards £100k in airtime to five black-owned businesses
Channel 4 has awarded £100k in airtime to five black-owned businesses as part of its inaugural Black In Business initiative with Lloyds Bank.
Are we beginning to see a chink of light at the end of the permacrisis tunnel?
Graduates worry AI will take away advertising jobs. Are they right to be concerned?
A range of studies released over the summer shed light on their fears.
‘Barbenheimer’ gives UK box office double-digit boost
The runaway success of Greta Gerwig’s Barbie and Christopher Nolan’s Oppenheimer has helped lift this year’s UK box office 10% ahead of where it was at this point in the calendar last year, according to the latest data from Comscore.
The economy is going to be ‘meh’ in 2024 but your marketing plan can’t be
Last year Mark Ritson put forward his triple-cooked chips method for budgeting, but Grace Kite reckons it’s worth dunking them one extra time to take into account the strength of demand in the economy, your target market and category.
HSBC picks Omnicom Media Group as global media agency
Campaign first reported on the review in October 2022.
Sustainability, influencers, creativity: 5 interesting stats to start your week
Marketing Week arms you with all the numbers you need to tackle the week ahead.
Creative Salon brings you the best creative, curated
Influencer marketing and greenwashing: just how big a problem is it?
Big oil firms are tapping into the influence of social media stars in a bid to improve their image. Experts warn we could be facing a new wave of misleading content.
This ad agency is using AI to help Alzheimer’s patients hold on to their memories
Launched four years ago, bAIgrapher is designed to slow the progress of the neurodegenerative disease. It will soon undergo clinical trials, after which point it could become widely available.
How WPP is advancing its Racial Equity Program by treating it as an ESG goal
The Drum meet the global director of WPP’s $30m Racial Equity Program and judge of The Drum Awards for Social Purpose, Dr Stacie CC Graham.
PHD names Guy Marks new global CEO as Philippa Brown steps down
Brown, who was appointed to CEO role in 2019, is succeeded by Guy Marks.
How Deliveroo plans to expand its ad platform
As sales took a dive post-pandemic, Deliveroo turned to ads to recover losses. That bet paid off. The Drum catches up with the company on how it will scale its burgeoning advertising platform.
Dentsu’s CMO Report Finds Purpose A Priority, But Are We Forgetting How To Sell?
Survey highlights a pivotal moment where climate change, AI, diversity, and ethics drive innovation and change
Why brands need to think about digital audio advertising now more than ever
Spotify’s Rak Patel argues brands need to wake up to the power of digital audio or risk missing out where audiences are, and gives five tips to get started.
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