This Week: UK Advertising in the Media 13.10.23

Making The Case For Advertising’s Economic and Social Contribution at the Labour Party Conference

The AA team was on the ground in Liverpool this week at what some have described as the biggest ever Labour Party Conference.

Financial analysts view brand strength as more important than leadership quality, research finds

City analysts are increasingly aware of the role marketing can play in driving growth for a business; however, the majority would still be comfortable with cuts to marketing spend from the companies they follow.

The 5 biggest unresolved issues surrounding the use of AI in marketing

The Drum spoke with marketing experts to find out about the biggest AI-related dangers that are weighing on their minds.

Ad by Europe’s biggest optician shows the people behind the glasses

Mother Berlin’s first campaign for Fielmann is an intimate peek inside people’s view of the world.

Quarter of brands say their media agency model is ‘unfit for future needs’

Similar proportion aims to consolidate media and creative with single partner, WFA and MediaSense research finds.

How to embrace AI tools in B2B marketing

Generative AI will significantly change the face of B2B marketing over the next year. But how can marketers use AI to help with their day-to-day jobs?

Labour trains staff to spot deepfakes on Facebook to curb misinformation

Threat highlighted after fake audio of Sir Keir Starmer swearing circulated on social media.

We’ve won Oscars for our visual effects. Now we want to be centre of the metaverse

Sir William Sargent’s Framestore has won Oscars for its work on many films. And, with a little government help, he says Britain could be a star in the metaverse.

Dentsu predicts gen AI search could be next big media opportunity for brands

Expanding ad inventory in AI search tools such as Bard and Bing will be a focus area for the holding company in 2024.

Downing Street trying to agree statement about AI risks with world leaders

Wording will form communique for AI summit next month where agreement on organisation to scrutinise technology is unlikely to be reached.

‘People like Nationwide but no-one thinks about it’: the brand’s modernisation path

New Commercial Arts is delivering Nationwide’s customer experience, brand design, brand strategy and creative communications – encapsulating the agency’s model in action.

Adam & Eve/DDB and DDB Paris debut first Eurostar work

The campaign syncs together the Eurostar and Thalys brands for the first time since they merged.

Quirky East Midlands Railway ad seeks to restore faith in trains following strikes

The campaign ‘Big Dreams Begin on Trains’ reminds East Midlanders to use the network as their preferred method of transport to London.

‘Get comfortable with the uncomfortable’

‘Get comfortable with the uncomfortable’ 5 key learnings from Havas’ National Inclusion Week event.

Lloyds Banking Group appoints global CMO

Suresh Balaji is joining Lloyds Banking Group in the role of CMO, with oversight over its brand, marketing and experience functions.

Why WPP is pursuing partnerships with e-commerce platforms like Shopify

WPP has begun to invest more in its DTC and e-commerce capabilities. Its global CTO explains why the discipline is essential to its future.

‘The greatest heist of IP the world has ever seen’: publishers push for AI regulation

Matt Rogerson, Guardian News and Media’s director of public policy, writes for the Media Leader.

Nike and Spotify erect mural featuring the Black Girl Fest network

The out-of-home ad in Shoreditch promotes new partnership that harnesses the power of music to help get girls more active.

‘Securonomics’: five key business messages from Labour conference

With company chiefs in attendance and an endorsement from Mark Carney, shadow chancellor sought to demonstrate economic competence.

Will advertising agencies survive?

As ad agencies find that they must move on from their traditional roles as creators and strategists and AI makes its presence increasingly felt, is a root-and-branch change to the industry’s long-standing business model necessary?

CBI survey finds firms hit by shortage of skilled staff

More than two thirds of businesses have been affected by labour shortages over the past year.

No more box-ticking on ad fraud

The UK Stop Ad Fraud Coalition, which launched six months ago, urges steps to be taken to eliminate criminal behaviour by bad actors.

Another 1987 style economic crisis could happen – are marketers prepared?

Gordon Young, founder of The Drum, reflects on the difficulties of the 1987 crash and asks… are marketers ready for another?

Christina Aguilera and Latto blend opera and rap in new Just Eat campaign

Campaign was created by McCann London, with a brief to show customers that the brand doesn’t ‘just’ do takeaways.

Incredibly smart or incredibly stupid? What The Guardian learned from using ChatGPT for a year

As the tool becomes less of a curiosity and more a part of daily life, fans are finding clever uses – and discovering limitations.

Is there any future for ad-funded media?

Media owners will have to continue to shift towards other income streams, but advertising revenues will still be an important part of that mix.

Guardian creates advertising agency council

The Guardian will enlist “senior journalists and editors” to become more involved in commercial operations with the launch of a new “UK council” for advertising agencies.

Why the next UK general election doesn’t matter, a view from Bob Wootton

The political leaning of the government does not significantly impact the commercial success of the media industry, as both parties prioritise communications and advertising.

3 reasons why Publicis is outperforming holding company rivals

The French agency group revised its revenue predictions upwards again, as boss Arthur Sadoun hailed media performance in the third quarter. We look at how it’s managed to buck industry trends.

Gameswashing: Shell’s play for young gamers is unethical and unsurprising

Does Shell’s entry into Fortnite mark a new era of ‘gameswashing’? Kwalee’s Harry Lang believes so.

This EE gaming campaign was made in matter of weeks – and supercharged by Unreal Engine

Saatchi & Saatchi and digital agency Collective explain how Epic Games’ real-time 3D creation tool is proving invaluable.