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London, UK, November 17, 2023: Meta has been announced as the platinum partner for LEAD 2024, the advertising industry’s flagship summit presented by the Advertising Association, the IPA and ISBA.
LEAD 2024, taking place on February 8, 2024, at the Queen Elizabeth II Centre in London, builds on the success of last year’s tripartite annual summit and has been running since 2012.
The key theme for LEAD 2024 will be responsible growth: advertising’s trusted, inclusive and sustainable role in helping the UK economy return to prosperity. Hosted by journalist and broadcaster Samira Ahmed, the summit will bring together senior leaders from across the political, business and advertising spheres to address the challenges and opportunities we face.
LEAD will be held as a full day event, featuring a cutting edge, content-driven agenda and will also offer an excellent opportunity for attendees to engage with 400 senior-level professionals within the advertising ecosystem, drawn from the combined memberships of the Advertising Association, the IPA and ISBA.
Sophie Cartwright, Meta’s Industry Relations Lead, EMEA said: “We’re delighted to be LEAD’s Platinum Sponsor for 2024. As the advertising industry plays a pivotal role in helping the UK economy return to prosperity, our role to do so responsibly, and efficiently has never been more important. At Meta we’re seeing the benefits of our investments in technology, and particularly AI, come to life, meeting the consumers where they are with the messages they want, in a safe and responsible way. We look forward to engaging the wider industry around this year’s theme of responsible growth.”
Stephen Woodford, CEO, Advertising Association, said: “We are delighted to welcome Meta as the Platinum Partner for LEAD 2024. The summit is a must-attend event for those in adland to engage with and debate the most pressing issues facing our industry, including seizing opportunities in technologies like AI and how we can best unlock the productivity benefits it can offer to both the economy and advertising.”
To book your ticket for LEAD 2024, follow the link here.
Discounts are available for AA and Front Foot members.
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