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Campaign Big Awards 2023: winners revealed
Adam & Eve/DDB, 4Creative and Mother London were among the big winners.
Ad Tech Lags the Rest of the Industry in Setting Decarbonisation Targets
Ad Age report that Ad Net Zero is mandating that all of its supporting companies set these targets by June 2024
IPA: ‘Massive lack of alignment’ between marketers and agencies on briefs
New report compiled with BetterBriefs provides advice for agencies and marketers.
UK TV exports reach record £1.85bn
UK TV exports in 2022-2023 have reached their highest level, increasing 22% on the previous year to £1.85bn, new data has found.
Now That Everyone Is Talking About Christmas Ads….
With advertisers set to spend a record £9.5bn during the Christmas season, Creative Salon take a look at the festive line-up
‘Effectiveness Is Fundamentally About Making Money For Clients’
Adam&eveDDB CSO Martin Beverley and joint head of planning Will Grundy discuss what it means to have a strong culture of planning and effectiveness.
Cheers to holiday parties with dignity and being free of sexual harassment
Media Leader report that we must all consider how we conduct ourselves around our colleagues; whether or not the Santa hats are on and the mistletoe is out, write NABS.
Customer satisfaction, promotions, hybrid working: 5 interesting stats to start your week
Marketing Week arms you with all the numbers you need to tackle the week.
Meta promotes Nick Baughan to global head of agencies
Campaign brings you the news of Baughan’s promotion.
Why we must view the UK ad industry as global not local
Sue Unerman’s recent participation in a debate about a strong UK ad industry made her think long and hard about the essence of the real contribution of advertising to the nation’s economy.
Temptations takes inspiration from 1970s in festive spot by Adam & Eve/DDB
The ad has been directed by Jeff Low through Biscuit Filmworks.
Brewing Success Through Best In Class Brand Building: Yorkshire Tea’s Dom Dwight
The marketing director of Bettys & Taylors of Harrogate, the owner of Yorkshire Tea, makes the case for bold creative ideas
Ad of the Day: Rainforest Alliance wants to kick pessimism out of climate movement
Ahead of Cop28, the NGO is highlighting the importance of optimism and the power of collective action.
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