Ad Matters 08.12.2023

ADVERTISING ASSOCIATION WRAPPED 2023

Oh yes, we love our Spotify Wrapped at AA Towers. This year, we’re a team of Vampires, Alchemists, Hypnotists, plus the odd Luminary and shapeshifter thrown in for good measure. Our geo-aural tastes stretch from Edinburgh to the West Coast, back round to Brighton via York and North London. We’ve pulled the top tunes from each of these beautiful melody bundles to build this special ‘just for you, yes, you’ AA Wrapped 2023 playlist. Bangers, back-to-back, up alongside acoustic favourites, new tracks and classics, all vying for their place in our musical hearts.

If you want to know what Radio AA would sound like, tune in here. 🎶

AA IN PARLIAMENT: LABOUR DINNER

On Wednesday, the AA, in partnership with IAB, hosted a Parliamentary dinner with several Labour Parliamentarians including Sir Chris Bryant MP (Shadow Minister for Digital and Creative Industries), Dr Rupa Huq MP, and Alex Davies-Jones MP (Shadow Domestic Violence and Safeguarding Minister). A broad range of issues were discussed at the dinner including skills, AI, the apprenticeship levy and trade.

To find out more, contact our Policy and Government Affairs Director Lisa Hayley-Jones.

PRE-CHRISTMAS EVENTS WRAP-UP

It was a week full of pre-Christmas events!

The DMA Awards Night, which celebrated campaigns that ‘Go Further’, took place on December 5 and saw Royal Mail and The Creative Consultancy take home the Grand Prix for their ‘Lighter Delivery’ campaign. Congratulations to all the winners of the night! And find out about the other winners here.

Yesterday, our Communications Director, Matt Bourn and Commercial Director, Sharon Lloyd Barnes, headed to London Hilton on Park Lane to attend the International Advertising Association’s (IAA) Christmas Lunch. It was a day filled with food, drinks and dancing. To say the least, the event was a complete success!

PINTEREST PREDICTS 2024 IS HERE

It’s that time of the year again!

On December 6, Pinterest released its annual trend report, Pinterest Predicts, harnessing the power of Pinterest’s predictive trend data to give consumers and advertisers a head start on what they believe will be the biggest trends for 2024.

Western Gothic. Hot Metals. Blue Beauty. These are just a few of the trends they’re calling for next year across ten different categories. And with an 80% success rate for the fourth year in a row, Pinterest Predicts has proven itself to be a reliable trend-spotter for consumers and advertisers alike.

Find out more about the trends here!

GRUB CLUB GRABS SKY ZERO GRAND PRIX FUND

Sky has awarded Grub Club £1m in airtime as the Grand Prix winner of its Sky Zero Footprint Fund competition!

The media company, which is aiming to encourage brands to become net zero and raise awareness of the climate crisis, revealed the winners of a collective £2m worth of airtime yesterday at the Soho Hotel in London.

Grub Club, which produces insect protein dog food, was up against four other finalists: Milliways, Ocean Bottle, OceanSaver and UpCircle. The finalists had already received £250,000 as part of the scheme with Grub Club receiving an extra £750,000 in media value.

Our CEO, Stephen Woodford, and AdGreen Global Director, Jo Fenn, were delighted to be a part of the judging panel.

You can read more about the competition here.

THIS WEEK: UK ADVERTISING IN THE MEDIA

It’s our specially-curated selection of must-reads from across our industry media.

Check it out here!

AD OF THE WEEK

You made it this far – why not check our ad of the week? 

Want the full edition to land in your inbox every Friday? Drop us an email on aa@adassoc.org.uk and quote ‘Ad Matters’.