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Ad Matters 05.01.2024

/ January 5th 2024 / Matt Bourn
Industry News

New year, new Ad Matters.

Our resolution? To give you the punchiest update possible from UK adland each Friday morning to round off your week.

This week…

We’ve finished off the last of the mince pies, got up to speed on the first ad campaigns of the year and prepped ourselves for a flurry of ‘Year Aheads’ coming our way over the next week or two.

Hope to see you at the likes of the Campaign Breakfast Briefing, Adwanted’s The Year Ahead 2024 and the IPA President’s Reception.

Until then, here’s five new ads that have caught our eye:

  • Benenden Health and Channel 4’s ‘Time For A Check-In’ urges Brits to break health taboos with Davina McCall and Roman Kemp.
  • Coca-Cola unites Sprite and Coke in ‘New Guy’ by Majority.
  • Morrisons promises ‘Prices Locked Low’ by Leo Burnett.
  • Tinder redefines itself with a friendship offering in ‘New Possibilities’ by W Communications.
  • Our final pick highlights how advertising can encourage citizens to start the New Year with a meaningful resolution. Our ad in the A is ‘It all starts with skills’ for the Department for Education by M&C Saatchi.

And four must-reads for you from across the media:

  • Reasons to be excited about 2024! Agency leaders discuss (Creative Salon)
  • 2024 is set to be an election whirlwind across the globe – what’s in store for advertisers? (LBB).
  • The phase out of Chrome cookies begins this week: what you need to know (AdWeek).
  • The latest in our series ‘The Works’ explores the humour and empathy behind Pampers’ effective cinema ad (Marketing Week).

Plus, three critical diary dates:

  • The Year Ahead in Politics with Steve Richards on January 18. Especially for our Front Foot members – details here.
  • Former PM Gordon Brown will be speaking at LEAD 2024 in London on February 8. Grab your tickets here.
  • Plans are shaping up for the first LEAD North on May 9. Be first to get tickets here.

The new year brings new members too. Including those smart folk at Ozone, adding all their knowledge and skills from the premium web’s digital advertising platform to our Front Foot community. Welcome!

Finally, if there’s one thing you can do to help us in 2024, we need your views on what the AI Taskforce should put top of the agenda when it comes to responsible use of AI in advertising. Email your thoughts to aitaskforce@adassoc.org.uk

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