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Commenting on today’s budget, Stephen Woodford, CEO, Advertising Association, said:
“The Advertising Association welcomes the announcement of the PBS AI SME Upskilling Fund in today’s Budget. This is an investment of £7.4m to pilot a flexible AI upskilling fund, which will help SMEs deliver AI training to their employees.
Our sector is already deploying AI in strategic, creative, media and production processes to unlock wider productivity gains and economic benefits. As AI becomes more embedded in our industry, it will be vital that employees can be upskilled and trained in how best to use it. We will work with Government to ensure this fund enables our sector to continue to make best use of this new technology.”
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