The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

LEAD North: Companies Attending

/ April 8th 2024

Companies  attending to date include:

ADYOULIKE x OpenWeb * Agent Marketing * APA * ASA * CALM MI * Carat *

Channel 4 * Clear Channel * Cognitive Publishing Ltd *  Commercial Break *

Dentsu Creative * Department for Business and Trade * Different Not Less *

Digital Cinema Media * Dinosaur * Drummond Central * EssenceMediacom *

Flying Duck Studio Lab * Global * Greater Manchester Mayor’s Charity * Havas

Media Manchester * Hearst UK * History of Advertising Trust * IAB * Immediate

Media * IPA * IPG * ISBA * ITV * JCDecaux * Leith * Lewis Silkin * Liberty Sky

Advisors * LS Productions * Mail Metro Media * Manchester City Council *

McCann Manchester * Meanwhile * Mediaforce * mFuse * MiQ Digital * Mobile

Marketing Magazine * NABS * National World PLC * News UK * Newsworks *

Ocean Outdoor * Ogilvy * Omnicom Media Group * Open Media * Pearl & Dean *

PHD Manchester * Reach Plc * Realtalk * Republic of Media * Running Total *

Saatchi & Saatchi London * Silverscape * Skyrise * Spotify * Teads * The

Behaviours Agency * trigr * Warburtons * Wavemaker * Weber Shandwick