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I write to you from the train as we make our way back from Cannes Lions. I’m sat with my colleagues following a successful week in our role as UK reps, as the trade body representing our members, as ambassadors for UK advertising and its creative service capabilities, and as the team progressing the climate action programme, Ad Net Zero.
I’ll be writing some Postcards from Cannes on LinkedIn, but, for now, as we watch the French Riviera glide, TGV-style, by our window, it’s safe to say this has been our biggest and best week at the global festival of creativity since we took on the representative role in 2019. We’ll be reviewing this year’s winning work through the lens of responsible advertising, considering the themes discussed in sessions, roundtables, meetings and following up on the many connections we made with international colleagues.
A particular shout-out to our fellow rep from Kazakhstan, Askhat. He’s been growing his beard since 2012 when he first became a rep role saying he wouldn’t cut it off until Kazakhstan won their first Lion. Well, in the words of Del-Boy ‘they only went and bloody well did it!’. Last night, a suitably excited Askhat invited us to join him at a party in Kazakhstan this September for a ceremonial shaving. That’ll be one hell of a celebration!
It just goes to show how important being recognised for creative excellence at Cannes Lions is to the many advertising folk working in our industry from around the world. In short, Cannes matters.
We’ll be sharing more about UK successes in the coming days and weeks.
Our must reads, from the Croisette:
Our pick of UK wins:
Some of our favourite moments at Cannes:
Meanwhile, back at home…
And finally, congratulations to all the UK winners so far and our Young Lions, whose wins have been announced this morning. Here they are:
Come on, UK Advertising – bring it home!
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