Ad Matters 25.10.2024

This week we held the final working group of the year for our Industry Reputation workstream and it was another fascinating gathering of like-minded marketing and communications professionals from across our membership. We all share a vested interest in the reputation of UK advertising, wanting to support efforts to promote responsible advertising and its economic and social contribution to the UK.

Lots of good things have come out of the group this year, including our first Social Contribution of Advertising Report, which takes a closer look at where advertising can make a positive social contribution, a campaign to help young people and new voters understand the rules around electoral advertising (in partnership with Media Smart), and increased support for the ASA and its new 5-year strategy. We’ve also heard from speakers including Gamble Aware and Safer Internet Day and this week started to set out our collective ambitions for 2025. Please drop me a line if you’d like to find out more about this group.

Finally, we’re asking everyone who reads this newsletter to kindly spare five minutes to fill in this Credos survey about our industry and share with others if at all possible.

Our must-reads:

• Take a look at how the industry has reacted to the latest IPA Bellwether report. (Campaign)
• Trust is the most important ingredient: Read up on LBB’s Better Together event, which our senior commercial manager, Sarah, spoke at! (LBB)
• Getting ready to air your Christmas campaigns? From snowball fights to fireplaces, here are Clearcast’s top 6 watch-outs for TV clearance. (Clearcast)
• Check out the industry’s reaction to the Government’s new Data Bill, with commentary from our very public policy director, Konrad Shek. (The Media Leader)
• The APA has released its new report, assessing how its members can best provide services to marketers. (LBB)
• Top takeaways from the latest RAJAR figures, with commercial listening on the up year-on-year. (The Media Leader)

Our pick of ads:

• Our Ad in the A is this Tesco’s out-of-home campaign called ‘Icons’ by BBH London.
• Aldi has done its own version of the ‘Icons’ ad by McCann Manchester, take a look here!
• Surf is spotlighting just how good their scent is with ‘Smells that good’ by Mullenlowe.
• Battersea Dogs & Cats Home has released this emotional ad called ‘Legacy’ with the help of Blink.

Dates for your diary:

• Looking to fill your company with happiness? The AIA will be holding their annual Festival of Happiness at Google on 7 November, which is aimed at agency leaders. Check out the great line-up and book here.
• Our All In How-To Sessions are back! Learn about implementing the updated actions from our inclusion action plan, across Black Talent on 27 November, Disabled Talent on 4 December and Social Mobility on 10 December.

Along with the IPA and ISBA, we will bring our industry’s annual gathering, LEAD, to the QEII Centre on 6 February 2025. Book your tickets here.