Ad Matters 14.02.2025

Ad Matters: Are You All In?

We’re four weeks away now from the 2025 All In Census, which takes place on March 12, and our team are pushing as hard as we can to get the biggest response yet. Last time round, we managed to generate nearly 19,000 responses to the survey and the richness of data helped inform many decisions about how we recruit and retain the best talent from the broadest background possible.

Already we’ve seen many organisations in our industry stepping forward to help promote this year’s survey with social posts, info in newsletters, advertising and promotional partnerships planned, and most importantly, diary invites going out to all-staff to take part on the day itself. If you can help encourage participation in the All In Census, need social media assets and/or have an idea of something else we can do to spread the word, please get in touch with us here at the AA.

Our must-reads: 

• Rachel Barber-Mack, Director of Media Smart, shares her thoughts on how to help young people avoid scam ads, with backing from the Fraud Minister as part of Safer Internet Day 2025. (Politics Home) 

• Our members TikTok and giffgaff have partnered with Ad Net Zero and MGOMD as part of a campaign to promote sustainable advertising and reduce CO2 emissions. (Sustainability Magazine)

• AI analytics firm, Extreme Reach, provides an analysis of the Super Bowl 2025 ads. (The Drum)

• IPA has launched a new report as part of President Josh Krichefski’s People First Agenda. Game Changing Ideas for People’s Wellbeing recommends ways to support employee mental health and wellbeing, including a checklist for creating a more positive and communicative workplace. (Media Leader)

• Any members who missed out on LEAD 2025 can access our LEAD Digest to catch up on the key takeaways and video highlights from the day.

Our pick of the ads:

• Our Ad in the A is AMV BBDO’s new campaign ‘Beyond Techspectations’ for Currys, which dramatises the reactions of customers realising that they can recycle their old technology easily at Currys.

• Saatchi & Saatchi have unveiled their latest campaign for EE, celebrating how their new Samsung Galaxy S25 Series allows consumers to get outside whilst also staying connected.

• Volkswagen’s new ad by Scholz & Friends features Jason Statham driving their new Transporter while celebrating ‘Everyday Heroes’.

• Burberry has collaborated with Lane Associates to relaunch their ‘It’s Always Burberry Weather: London in Love’ campaign for Valentine’s Day, featuring actors Richard E Grant, Kate Winslet, Nicholas Hoult and Turner Smith.

Dates for your diary:

• Please do diarise just 15 minutes of your time on March 12 to help us make this year’s All In Census the biggest and best yet!

• Advertising Week Europe will take centre stage at 180 Studios April 1-3 . Early Bird tickets with 30% off are still available until February 17, so grab yours now.
• One ticket gets you access to both The Future of Brands and The Future of Audio and Entertainment on 29 April at London’s County Hall, being held under one roof for the first time.

And finally, we are happy to announce FCB London as our newest member of Front Foot!