Ad Matters 09.05.25

We released the latest All In Census results yesterday, or at least revealed ‘the tip of the databerg’, as described by my Credos colleague, Dan. Honestly, we’re swimming in data about our industry’s workforce right now, thanks to another 14,000 people taking part in the latest survey. We have a sample base of nearing 50,000 people from the three surveys that have been run, first in 2021, then in 2023, and now this year. Quite simply, it’s the biggest data set any industry has about its workforce and there are many interesting findings emerging, all of which will help to set the action plan for talent attraction and retention over the coming months and years.

All In Chair and Pearl & Dean CEO, Kathryn Jacob, beautifully congratulated my colleague, Sharon, for her drive in leading this workstream with our partners at ISBA and the IPA, referring to her as ‘the wind beneath All In’s wings’. Kathryn also named Dan as DataMan, a Marvel-style superhero moniker which will probably stick. Good job Dan LOVES data.

You can start to fill your boots with All In data here. If you, or a member of your team, wants to roll their sleeves up and get even more involved building a workplace where all talent is welcome, please drop me a line.

• Don’t forget to enter the Marketing Week Awards before the standard deadline of 9 May. The awards include our Talent Trailblazer Award, which celebrates organisations and individuals opening the industry up to new talent.
• LEAD North is back! Next week on 14 May, we are returning to HOME Theatre, Manchester, bringing together leaders from brands, agencies, media owners and tech companies across the North of England with the theme Driving Growth and Value. Book your tickets here.
• Join a stellar line up of marketers at Creative Equals’ RISE 2025 – a one-day summit delivering skills, insights and tools for marketers to build inclusive, sustainable brands. The event will take place on 15 May at the Royal Horticultural Halls. Tickets are available here.
• Tickets are available for SXSW London, taking place 2-7 June in Shoreditch. Front Foot members can use the discount code here to get 25% off Platinum Passes and Conference Passes.

And finally… look out next Wednesday for our big new report, Advertising Pays 2025. It launches at LEAD North and brings together everything we know about the UK advertising industry and its economic contribution. Essential reading for anyone interested in how our industry helps create jobs, supports competition and innovation and sells services to all kinds of advertisers, here in the UK and around the world.