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The Ad Net Zero 2024 Progress Report outlines the industry’s progress over the past year and reinforces the urgency of collective action to reduce carbon emissions. It recognises the cost of inaction on the climate, while also highlighting the economic opportunity in getting it right.
The report calls for credible carbon reduction plans, grounded in consistent measurement and collaboration across the supply chain. It stresses the importance of safeguarding trust in the industry by turning ambition into delivery.
Download the report here.
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