The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Media Business Course 2025 – The Finale

/ July 11th 2025
Industry News

We held the Media Business Course from 8-11 July at The Grand Hotel in Eastbourne.

The delegates worked hard to create the most successful media plan and on Day Three they faced the judges.

The day began with an inspiring keynote from Simon Daglish OBE, Deputy Managing Director of Commercial at ITV before the syndicates finessed their projects ahead of their presentations.

In the evening, the syndicates presented to the judges before enjoying a drinks reception and attended a Gala Dinner.

On the last day of the Media Business Course, the shortlisted syndicates who impressed the judges presented their pitches on the main stage to the client behind the brief.

The teams received their feedback from the judges, before the finalists gave their presentations.

After much anticipation, the winning syndicate were announced. This year’s winners were…

A huge congratulations to Syndicate 9 but also to everyone who attended MBC 2025.

Thank you to everyone involved another fantastic week in Eastbourne, including our speakers, judges, and delegates.

We hope everyone came away feeling inspired whilst taking some valuable insights with them. Until next year!