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On Wednesday, alongside NABS and WACL, we launched a new timeTo campaign especially for Cannes Lions International Festival of Creativity, which kicks off on Monday. This is a continuation of our timeTo campaign to end instances of sexual harassment in the advertising industry, which launched last year.
The multi-platform campaign, with creative developed by Lucky Generals, includes a new short film from director, Steve Reeves at Another Film Co, out-of-home advertising at key airports provided by JCDecaux, social media channels and branded sun tan cream distributed at locations across the week. The owner of Cannes Lions, Ascential, has also backed the campaign with support for timeTo through digital signage advertising in the Palais throughout the week.
Helen Calcraft, Founding Partner, Lucky Generals, said: “We know alcohol, evening events and travel away from home are our highest risk areas. Cannes is a unique industry moment where we see the best of creativity the industry has to offer alongside some of the most appalling behaviour. This is an industry spotlight moment for us to efficiently and effectively resurface debate post launch, raise further awareness and directly impact behaviour. We need everyone to consider where they draw the line at Cannes.”
The launch was covered widely in the media including in Little Black Book, The Drum, Mediatel and Campaign (which also named the ad as its ‘Pick of the Week’). You can read the full release on our website here an d find out how to sign up to the timeTo initiative on its dedicated website here.
On Monday, the AA sent in our response to the Government’s HFSS advertising consultation, alongside a review of the Government’s impact assessment. Coverage of the industry’s response to the Government’s consultation can be found in this article by Campaign and this piece in City A.M.
Yesterday we received our copies of Campaign’s fantastic June edition, which showcases some of the talent heading out to Cannes next week.
On page 17, there is a special #CreativityIsGREAT gatefold for Cannes Lions, which includes a lovely picture of many of the UK advertising stars who will be at the festival.
We’re super excited for everything we’ve got planning during Cannes Lions – make sure you follow us on social for regular live updates throughout the week. For everything you need to know about UK advertising at Cannes head over to our Creativity Is GREAT hub here.
You’ve made it this far – why not treat yourself and watch our ad of the week?
Want the full edition to land in your inbox every Friday? Drop us an email on aa@adassoc.org.uk and quote ‘Ad Matters’.
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