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The Obesity Health Alliance Survey, published June 4th 2020, showed public support for a 9pm watershed on HFSS advertising, among other potential government measures to curb obesity in the UK. In light of this, the AA’s Chief Executive, Stephen Woodford, has issued the following statement:
“The UK already has advertising rules which are among the strictest in the world. All the evidence shows that further advertising restrictions, like a pre-9 pm watershed ban, would have no impact on obesity levels. Instead, we need to look at how advertising, which has just demonstrated how public behaviour can be encouraged to change during the Covid-19 lockdown, can be used to support positive messages around lifestyles and healthier food choices. That will be far more effective than advertising bans to bring about the change campaigners like the OHA are looking for.”
“We support a healthier, more active society, but any action that might involve further restrictions on industry must be proportionate, evidence-based and effective and not cause damage to an already fragile advertising and media landscape, while having little to no effect in lowering obesity levels.”
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