Menu Close Open/Close Menu
Open/Close Search
Have you read our latest Advertising Pays report?

The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

Resource
Ad Pays Series Advertising's Big Questions Adspend Figures Advertising Matters Annual Review Media Smart Cannes Lions
About Us
Our Network AA Members AA Board AA Council Front Foot Contact Us Our Team
Have you read our latest Advertising Pays report?
A A A

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Our Work
See All Of Our Work
Have you read our latest Advertising Pays report?

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Credos
See More On Credos
Have you read our latest Advertising Pays report?

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

Front Foot
WHAT IS FRONT FOOT MEMBERSHIP BENEFITS MEMBERS
Find out more and join today
See All
Have you read our latest Advertising Pays report?

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

All events
See All
Have you read our latest Advertising Pays report?
< BACK

AA comment on Chancellor’s statement

/ November 5th 2020 /
Advertising and the UK Economy Brexit and Trade Policy News Coronavirus Response Public Health

Following Chancellor of the Exchequer, Rishi Sunak’s, announcement earlier regarding the extension of furlough and other measures to protect jobs and the economy as the pandemic continues, an Advertising Association Spokesperson commented:

“We support today’s announcement from the Chancellor to extend the furlough scheme until March next year and more support for self-employed people and freelancers – who are such an important part of our Creative Industries. We hope that these measures will provide much-needed stability and security for businesses and colleagues up and down the country. During the final quarter of this year – traditionally the Golden Quarter for retail and adspend – and into next year, we need to do everything possible to help rebuild confidence among consumers. This can only be done if businesses are given the opportunity to plan effectively and that includes how and when they can advertise.

“It is well-known that advertising is the canary in the coalmine of the wider economy and our latest AA/WARC expenditure report on adspend figures showed growth for 2021 has been downgraded since the summer and that our advertising market is now not expected to recover fully until 2022. While Treasury support for industry is welcome, the prospect of continued lockdowns, a disorderly transition and exit from the European Union, a prolonged economic recovery, and the potential for new and draconian rules on the freedom to advertise mean that Government must do as much as it can to work with – and listen to – business over the coming months.”

Related Articles
View all of our work