The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Who, What, Why: Media For All

/ April 30th 2020
Inclusion New Talent

Media for All was set up by Naren Patel to showcase senior BAME talent in Media and to set up a support network for “BAMERS”.

BAME representation in media owners as well as media and creative agencies remains significantly below the communities in which we live. In agencies, the figure hovers around 13%, while media owners don’t even have a centralised forum for collecting or sharing their data. As a result, most media industry events remain a sea of white with the odd non-white face, despite the London BAME population sitting at 41%.

The media sector struggles with recruiting BAME talent and the lack of senior BAME role models makes retention even harder. Media for All was set up to help encourage more BAME talent into media and to provide support and mentoring network to ensure BAME talent flourishes in the media industry that we all love.

We provide mentors for events and have worked with organisation such as NABS Creative Equals and media owners and agencies. We also offer one to one mentoring which can be accessed through our website. All our services are free.