Member content
Already a member? Sign in below
Our latest advertising spend report in partnership with WARC came out yesterday and there’s good news for our industry.
UK adspend will grow by 18.2% this year to reach a total of £27.7bn. This includes an estimated 54.7% rise during the second quarter of the year – by far the highest on record – and overall would be the largest rise on record, surpassing the previous high of 15.9% growth set in 1988! We were tempted to make some late 80s reference in our newsletter but plumped for the Primal Scream banger instead.
The figures even impressed DCMS. Culture Minister Caroline Dinenage said: “It is brilliant to see that, following a record year, the future of UK advertising is set to deliver bright prospects for the entire media landscape. With the UK having the fastest growth in Europe, we should take pride in the excellence of this industry and its vital contribution as we build back better from the pandemic.”
Check out more on the latest AA/WARC Expenditure Report on our website here. The figures were also covered widely in the media including in The Telegraph, City A.M., Campaign and The Drum.
Another classic from Primal Scream marking the return of our annual industry event with fellow trade bodies, the IPA and ISBA. Last time, it was RESET which attracted over 700 attendees and featured a stellar line up of speakers, and this time we’re going for RENEW.
Next January 2022 we promise you another agenda-setting event as we explore how to build upon our learnings from 2021 and work towards a brighter future for UK advertising.
Please pre-register your interest via this form and we will be in contact with you shortly for more information.
It’s time for a blatant plug for our new monthly newsletter which delivers you the latest on our Ad Net Zero initiative. It’s the very best way to stay up-to-date on things related to the advertising industry and climate action. We have just published this month’s newsletter packed with info on upcoming events, including the Ad Net Zero Global Summit, our newest supporters, an exciting achievement, the latest topical reads, and more!
Check out the newsletter in full here. For more on Ad Net Zero and how to become a supporter, head over to its dedicated hub here.
There are two new job opportunities open at the Advertising Association. Click on the links below to find the full job descriptions and details on how to apply.
Deadline: 5pm Friday 30 July 2021
Deadline: Friday 20 August 2021
In our weekly series we are pulling together, in one place, a selection of must-reads from across our industry media.
Click here to check it out!
You’ve made it this far – why not treat yourself and watch our ad of the week?
Want the full edition to land in your inbox every Friday? Drop us an email on aa@adassoc.org.uk and quote ‘Ad Matters’.
Already a member? Sign in below
If your company is already a member, register your email address now to be able to access our exclusive member-only content.
If your company would like to become a member, please visit our Front Foot page for more details.
Enter your email address to receive a link to reset your password
Your password needs to be at least seven characters. Mixing upper and lower case, numbers and symbols like ! " ? $ % ^ & ) will make it stronger.
If your company is already a member, register your account now to be able to access our exclusive member-only content.