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We are delighted to announce that the Advertising Association has achieved the Planet Mark certification!
This means that we have calculated and reported our carbon emissions for 2020. The AA has now a low footprint – just over 6 tonnes of CO2 as a business, about 0.3 tonnes per employee. Even though this is low, it is an important process for us all to understand and do what we can do to reduce this further. This measurement is in line with all the Ad Net Zero supporters that are also on their journey to measure and report their carbon emissions. Like all Ad Net Zero members, the AA has committed to achieving net zero carbon output by 2030 and measurement is key to achieving that objective.
Planet Mark is a carbon consultancy with the aim of recognising the commitment to continuous improvement; measuring and reducing business’ carbon emissions, energy and water consumption, travel and waste.
Yesterday morning AdGreen hosted its second Breakfast Briefing event, which included a sneak peek of its production carbon calculator and an interview with Bryony Harrison-Miller from Get Set Hire.
AdGreen’s new online carbon calculator will launch on 29 September and be free at the point of use for the advertising production community, thanks to contributions from participating advertisers to the AdGreen levy on production spend.
You can pre-register your company for the carbon calculator here. Companies who would like their staff to use AdGreen’s carbon calculator will need to be set up by the AdGreen team. To speed things up, their developers will do a bulk set up of companies ahead of the tool’s launch. Once a company is registered, staff will be able to apply for access immediately.
You can watch the Breakfast Briefing event on demand here.
Visible Start is the first digital media training course designed for women with the industry’s most underrated qualification: life experience. They don’t care what you’ve done before, they only care what you want to do now.
The course starts in October and over 8 weeks of online video tutorials and virtual events, they’ll introduce you to digital media, teach you the basics of marketing, media and agency roles and identify the transferable skills you have that the industry needs in abundance. They’ll build your confidence, build your network, create a community. The programme will launch in London and is open to women over the age of 45 from all backgrounds and all walks of life.
The course is flexible, because it is understood that you have commitments, and accessible, because inclusivity matters. There are 20 ring fenced roles at WPP agencies in London exclusively for Visible Start graduates, but everyone will have continued mentorship and guidance and receive updates on job opportunities at Brixton Finishing School partner companies as they come up after the course is over.
Sign up here.
It is a sad day for the whole team here at the Advertising Association, as yesterday we bid farewell to our Head of Corporate Affairs, Matthew Evans.
We have all loved working with him over the years and will miss him very much, but of course we wish him all the best for the future!
Many of our readers will have worked with Matt – if you have any enquiries that would have been directed to him please contact Matt Bourn for communications-related enquiries or Sue Eustace for anything on public affairs.
There is a new job opportunity open at the Advertising Association. Click on the link below to find the full job description and details on how to apply.
Deadline: Friday 20 August 2021
In our weekly series we are pulling together, in one place, a selection of must-reads from across our industry media.
Click here to check it out!
You’ve made it this far – why not treat yourself and watch our ad of the week?
Want the full edition to land in your inbox every Friday? Drop us an email on aa@adassoc.org.uk and quote ‘Ad Matters’.
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