THIS WEEK: UK ADVERTISING IN THE MEDIA

In this weekly series we pull together, in one place, a selection of must-reads from across our industry media. Hope you find it a useful edit of another week in advertising!

Bloomberg on track to break its advertising record.

European ad revenue was up 62% in H1 2021.

IPG’s set out its approach for staff returning to office.

Employees must be vaccinated or provide a negative COVID-19 result from a test taken within 72 hours of being in the office.

Major Players reflect on the effects of home-working in adland

Amid growing reports of companies opting to pay remote staff less than their counterparts who return to the office, George Greenaway-Poole from recruiter Major Players looks at how the introduction of any such policy would be received by those working, and job-seeking, in the advertising and marketing industries.

‘Under pressure to perform’: Marketers reflect on the strain of working amid Covid.

So often the cheerleaders for an organisation, marketers are being encouraged to speak out rather than feel isolated when suffering problems with their wellbeing.

Outvertising Awards Are Celebrating and Accelerating LGBTQ+ Progress in Advertising

Outvertising co-director of communications Louis Persent explains why the free-to-enter awards are helping to broaden the spectrum of narratives in advertising.

IAB UK publishes ‘fake’ podcast in misinformation warning

Taking the unusual step of publishing a “fake” podcast episode in order to highlight the threat of fake news and misinformation on the Internet.

A roller-skating tortoise for Avanti Trains by adam&eveDDB.

Feauturing the idea of ‘Feel Good Travel’, the campaign follows the journey of a turtle who ducks and dives through the streets of London.

Rae Burdon comments on political advertising and the need for reform

There is a lack of legislation that prohibits inaccuracy in electoral advertising.

Channel 4 has introduced real-time bidding for All4 ads – the first for a UK broadcaster

Advertisers will be able to target All 4 viewers by age, gender and programme genre.

Big acquisition in AI tech by WPP

As part of the merger, Satalia will join Wunderman Thompson Commerce and lead AI strategy across all WPP agencies.

Creature offers interesting commentary about a return to ‘proper’ advertising, post-pandemic

After a deluge of ‘we’re in it together’ ads during the pandemic, Creature founder Dan Cullen-Shute has a yearning for proper advertising.

U.K study introduced producing interesting stats, including a set about public trust (or lack therein) of influencers

Just 16% of UK consumers trust sponsored posts on social media, according to a new survey by Bazaarvoice, compared to the 83% who trust recommendations, reviews and content which are not paid for.

Dominic Mills takes a look at adland around the UK with a challenge to the London ‘bubble’

Dominic Mills shakes off his London bias to look at what’s happening in the ad economy in other areas of the country

We The 15

High praise is given to the new C4 #WeThe15 ad: The ‘We The 15’ Film Is A Global Blockbuster. The film from adam&eveDDB wears its serious intent lightly.

Goodstuff Launches First Major TV Push For A CBD Brand

Seeking to normalise the CBD category, featuring Claudia Winkleman in their latest campaign.

Why is advertising still ignoring people in their 50s and 60s?

There is a wealth of opportunity among these age groups waiting to be unlocked by advertisers, so it’s time to stop excluding them.

Senior marketer changes at McDonald’s

McDonald’s names Morgan Flatley as global CMO. Tariq Hassan assumes her role as chief marketing and digital customer experience officer in the U.S.

The drum offers some great tips for people development during remote work

Each week, we ask agency experts for their advice on real problems facing today’s marketing practitioners.

Channel 4 and TikTok team up to create Tokyo 2020 Paralympics hub

Creating a Paralympics hub for the platform, showing highlights and captivating moments from the Tokyo 2020 Paralympic Games, which began yesterday.

Sustainable media agency – pipe dream or priority?

Laura Wade VP, EMEA content and innovation at Essence offers three key areas adland needs to focus on for sustainable transformation.

Dr Martens ‘breaks the mould’

New ad directed by Henry Dean.

The great return to the office raises

Different views on vaccination status, introducing questions regarding personal choice and safety where COVID is returned.

Havas London’s Campaign For EDF Showcases Its Zero Emissions Capability

The campaign for EDF that shows how the company can help drivers reduce emissions whilst they sleep – by charging their cars overnight with zero-carbon electricity.

Boots’ No7 issues ‘call for change’ to beauty industry on diversity in ads

The skincare and cosmetics brand No7 is promoting its inclusivity and representation commitments with a global campaign created by The Pharm.

See the ad here.

ASA adds five former Love Island contestants to watchlist for not disclosing ads

ASA publicly names Love Island contestants for breaking rules on advertising for influencers.

Ray Snoddy comments on the situation for C4 and its potential privatisation

Following the Mail on Sunday’s attack on Jess Brammer, Raymond Snoddy looks at the politics of appointments and asks if a word from God can save Channel 4 from privatisation

Sure “Watch me move” by U-Studio

Unilever is promoting its Sure deodorant brand with a TV campaign.

Peloton, Virgin Money, Apple: Everything that matters this morning

Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.

Create Not Hate collaborates with John Lewis Partnership for DEI initiative

The programme aims to celebrate diverse British culture.

Tech companies form a consortium for brand safety in the metaverse

The Oasis Consortium aims to achieve online safety and ethical branding for users and advertisers.

Ad of the Day: Ant & Dec act out the history of entertainment for TikTok in one minute

Entertaining since the noughties.

Deliveroo Promotes Supermarket Partnerships Through Pablo

Campaign celebrates partnership with Co-op, Waitrose, Aldi, Morrisons, and Sainsbury’s.