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In this weekly series we pull together, in one place, a selection of must-reads from across our industry media. Hope you find it a useful edit of another week in advertising!
Future of Media: Big tech enjoys ad spend boom, ITV’s metaverse, publishing the Olympics
Have you hear? Ad spend is back? As per AA/Warc this morning, we’ve seen the fastest UK ad spend growth ever recorded (tracking started in 1982). This trend even includes the 2008 recession.
Dark Horses releases open source menopause policy to help break taboos
Dark Horses CEO Melissa Robertson writes policy after huge response to her recent article in Campaign.
Interview: William Eccleshare quits as Clear Channel CEO after ‘fantastic run’
Departing chief talks to Campaign.
The madness of arts education cuts: how can you learn what can’t be taught?
Government plans to halve higher-education funding for arts subjects will cause incalculable harm to the creative industries, one of the UK’s most important growth sectors. It’s time to mobilise and fight back, the co-founder of Uncommon Creative Studio says.
Following the launch of a Phoebe Waller-Bridge/Fleabag edition, Edinburgh Gin deliver a more traditional pour in this 20″ ad.
UK advertising rebound set to outstrip Europe
British ad spend forecast to rise by a record 18pc this year to £2.7bn.
UK ad spend forecasts lifted as lockdown easing drives recovery
Official forecasts for UK advertising spend in 2021 have been lifted after the easing of lockdown restrictions helped drive a better-than-expected recovery for the battered sector.
All media set for double-digit growth in record-breaking year for UK ad market
AA/Warc Expenditure Report paints a highly positive picture of the future for UK ad sector.
AA/Warc: UK ad spend to grow at fastest-ever recorded rate in 2021
Shaking off the effects of the pandemic and countless lockdowns, the UK is set to see ad spend grow 18.2% to £27.7bn in 2021, according to the latest report from the Advertising Association and Warc. Never before has such a dramatic surge been recorded by the organization. The Drum explores the findings.
ITV: advertisers are realising ‘huge benefits of TV’ after record 115% ad surge in June
The rebound is ‘across the board’ in every category except travel.
Ad revenues surge at Alphabet, Apple and Microsoft
Silicon Valley is reaping the benefits of a resurgent advertising market with revenues up across the board as brands clamor for a slice of the digital pie.
Pingdemic plunges adland into most ‘difficult period’
Steve Davies of the Advertising Producers Association says the production industry is ‘probably in the most difficult period’ in terms of pandemic-relation disruption.
Adland needs to reinvent, rebrand and reimagine when it comes to inclusion
Advertising is an industry that runs on talent, but it leaves a lot to be desired when it comes to inclusion and belonging.
BURBERRY HERO – THE NEW FRAGRANCE FOR MEN
Burberry introduces Hero, Riccardo Tisci’s first scent for Burberry starring Adam Driver. A new masculine spirit exploring the house codes of duality and the power of the animal kingdom.
Ad of the Day: Nike’s Disney-esque ode to fairy skateboarding legend Rayssa Leal
Knocking all stereotypes out of the skatepark, Rayssa Leal was only seven when she went viral when a video surfaced of the young Brazilian dressed as a fairy princess, landing what Tony Hawk coined the ‘fairytale heelflip’.
Passion, Courage And A Steely Competitive Edge: How Annette King Is Building Publicis Groupe UK
Revealed: Marketing Week Masters 2021 Brand of the Year shortlist
Five brands have been shortlisted for the 2021 Marketing Week Masters Brand of the Year, with the winner to be announced in October.
PPA appoints new CEO Sajeeda Merali
Merali will take up her new post in September.
Print and broadcast media more trusted than social
Only a third of Britons believe social media is trustworthy for news, as the public turn to broadcasters and newspapers for the latest on Covid.
The Guardian sees huge 61% increase in digital reader revenue
The Guardian Media Group (GMG) has announced statutory results for the 12 months to March 28 2021, a year where its revenue model was put under severe strain during a historic push to profit. Nonetheless, the growth in subscriptions and support proved to see it through the tumultuous period.
Mirror publisher Reach buoyant as digital advertising rises
Reach, the publisher of the Daily Mirror, Daily Express and InYourArea websites, has reported strong increases in digital advertising sales, sending its shares up to levels not seen since before the financial crisis over a decade ago.
Advertising spells success for Alphabet
A surge in advertising spending helped Google’s parent company Alphabet to deliver another record quarter.
Did somebody say advertising is now a proven driver of growth? Why adspend has bucked Covid
The rapid bounceback of adspend following last year’s recession shows how advertising has become an indispensable tool for businesses, not just an economic bellwether. So say the heads of two of IPG’s biggest creative and media agency brands in this joint article.
A passing alien picks up a signal from planet Earth, and it turns out to be Netflix… and we witness him going through a full gamut of emotions as he watches some of the programmes on offer.
Durex Marks End Of Covid Restrictions With ‘Freedom’ Billboards
Are the walls closing in on cryptocurrency ads?
As celeb-fronted campaigns bring cryptocurrency into the mainstream, is it time for clearer regulation of ads?
Has Times Radio fulfilled its promise of a commercial Radio 4?
Despite the lack of Rajar figures available for the station, brands have responded well to it, but the return of definitive audience measurement may cause a rethink of its sponsorship-based ad model.
Adland’s anger at ‘unacceptable’ tabloid reporting of JWT discrimination case
Several adland organisations are set to complain to IPSO about MailOnline’s coverage.
Can marketers restore trust and transparency in agency relationships?
Marketers are becoming increasingly disenfranchised by the lack of transparency in agency relationships, but there are steps that can be taken to help restore trust.
London’s open for business (and viruses)
The message contained in this film for Transport for London is one of a return to normality after the pandemic.
Phil Rowley, head of futures at Omnicom Media Group UK, urges a deeper, more profound understanding of human behaviours, values and beliefs when promoting sustainability.
Apple, Mattel, McDonald’s: Everything that matters this morning
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
JWT sex discrimination case: why two ousted male creatives won
Senior creatives Chas Bayfield and Dave Jenner claimed they were ousted from J Walter Thompson as part of a diversity drive and took the firm to an employment tribunal.
BT’s Hope United Creates Digital Home For Marcus Rashford Mural Tribute
Twitter ad revenue crosses $1bn in Q2
Social-media platform sees overall topline grow by 74% as pandemic rebound and spike in user metrics drive growth.
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