THIS WEEK: UK ADVERTISING IN THE MEDIA

In this weekly series we pull together, in one place, a selection of must-reads from across our industry media. Hope you find it a useful edit of another week in advertising!

What’s the real story behind Zoom fatigue?

There is a clue to why video calls leave any of feeling tired in the different responses of men and women.

Warburtons “It can wait” by Engine

Warburtons has enlisted Academy Award-winning actor George Clooney for a campaign showcasing the incomparable pleasure of a simple slice of toast.

Tracking sentiment

For radio and digital audio advertisers, paying closer attention to how people felt during the past year was vital in identifying and adapting to behavioural changes. Katie Bowden, Global’s director of commercial audio explains.

UK brands urged to drive ‘meaningful innovation’ to arrest declining value

UK brands are encouraged to dial up their innovation and creativity, responding at pace to the trends caused by Covid-19, or risk diminishing value.

Creatives reflect on Levi’s ‘Laundrette’ following the death of Nick Kamen

Nick Kamen, the star of the 1985 Levi’s ad “Laundrette” by Bartle Bogle Hegarty, has died at 59.

One Shared Home Brand Advert | WWF

We’ve been protecting iconic animals for over 60 years. But we know that the fight for our world is about more than saving a species.

British Airways appoints Tom Stevens to top marketer role

Stevens began his career at BA on the airline’s graduate scheme in 2011.

Ikea’s Peter Wright takes over as Specsavers CMO

Wright replaces Katherine Whitton, who announced her departure from the Guernsey-based business late last year.

Only 8% of WPP’s most senior leaders in the UK are from a non-white background

WPP reveals the breakdown of its staff’s ethnicity, gender and age.

All In Summit to reveal Census findings

The much-anticipated results of UK advertising’s first industry-wide survey will be revealed on 10 June during an online event, the Advertising Association has announced.

Why are we advertising?

ITV eyes 90% advertising bounce-back in June

Euro 2020 and Love Island’s return are boosting a “strong” late-pandemic rebound.

Carbon calculators and combatting greenwash: How will the advertising sector reach net-zero?

Last year, the advertising sector’s trade body launched a new initiative to reach net-zero by 2030. To mark Engagement Week, edie explores how the sector is collaborating to meet this milestone while also spurring a wider culture change that informs the public on sustainable products and services.

LinkedIn “Let’s step forward, together” by VCCP

LinkedIn has launched a TV ad encouraging the public to “step forward together” amid a wave of redundancies and job changes during the Covid-19 pandemic.

Actioning Enders

Nick Manning looks in-depth at the recent Enders Analysis report into TV advertising and asks what measures can be taken sooner rather than later

Here’s how UK agencies are improving their gender pay gaps

As the ad sector in the UK stalls in its efforts to bridge the gender pay gap, we explore how Mediacom and Wavemaker have managed to successfully reduce theirs.

Ad spend, complaints, marketing jobs: 5 interesting stats to start your week

We arm you with all the numbers you need to tackle the week ahead.

Sorrell reveals £500m ‘firepower’ for more S4 mergers

S4 Capital is targeting stronger growth this year as economies bounce back from the pandemic, but Sorrell warns “chickens could come home to roost” in 2023.

Sir Martin Sorrell ‘optimistic’ for Covid rebound but predicts tougher 2023

Advertising chief raises S4 Capital profit targets for this year but forecasts tax rises.

The ‘carbon calculator’ that will let ad agencies measure their CO2 footprint

AdGreen, the low-carbon arm of the Advertising Association, is to make its carbon calculator freely available to all in the UK advertising industry in September 2020.

Carlsberg promotes WWF partnership with winsome sea creatures

Beer brand is working with charity to restore seagrass to UK waters.

Future of TV

TV helped many of us survive 2020. In this special deep dive, we look at how a year spent largely at home has reshaped the medium’s future, from the rapid ascent of OTT and connected TV to subscription strategies and algorithmic advertising.

Sky Media reveals ‘shoppable’ and ‘pause’ ad formats in first upfronts

Online event included a first major appearance by Sky Media’s new MD Tim Pearson.

Twitter posts better-than-expected ad revenue

While January and February were slow months for the company, growth via mobile app promotion (MAP) campaigns continues to progress.

Making Advertising An Industry For All

There’s no doubt that advertising can be a vibrant and creative option for job seekers. But the industry must get that message out to new talent from diverse backgrounds.

Navigating the new frontiers of mobile advertising

Raphaël Rodier, global chief revenue officer at Ogury, details the opportunities for mobile advertising and how to evolve for the changing landscape.

Twitter, Apple, Bud Light: Everything that matters this morning

Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.