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It was reported in Sky News that there were 56 black men killed in London in 2018. The creator of this campaign, Cephas Williams, created “56 Black Men” to challenge negative stereotypes and instead highlight the success of black men in a variety of different fields.
As such the campaign featured men from backgrounds including politicians, artists, and business owners. Close-up photographs of the 56 black men wearing black hoodies with the statement: “I am not my stereotype” were used as a way of changing the viewer’s possible perceptions of black men. M&C Saatchi and Clear Channel UK wanted to raise awareness that the advertising and media industries can take a proactive role in promoting diversity within the industry and worked with Cephas Williams to achieve this.
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