The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

60 Second Support

/ May 4th 2020

Radiocentre, in partnership with The Royal Foundation of the Duke and Duchess of Cambridge’s Heads Together campaign, has launched a new radio series, 60 Second Support, which aims to support the UK’s mental health during these strange times. It launched last week with an episode featuring Katie Piper, on the importance of reaching out and starting conversations about mental health.

The series has been produced with expert guidance from ten leading mental health charities in the UK and is fronted by Professor Green. Each episode will be given to stations in the UK every day. You can read more here.