The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Cadbury & Tottenham Hotspur

/ June 22nd 2020

Mondelēz International, owner of Cadbury, has announced a global partnership between Cadbury and Tottenham Hotspur, with Cadbury becoming its official snack partner.

The partnership will see the two brands collaborate on a series of initiatives to engage fans and the community, in both the UK and around the world. Cadbury will also be backing the club’s Hotspur Heroes campaign, which recognises and celebrates Spurs-supporting key workers and fans who have gone above and beyond in helping their communities during the Covid-19 pandemic.

Read more about the partnership here.