The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Clear Channel – a Platform For Good

/ April 16th 2020

Clear Channel is committed to remaining not just a Platform for Brands, but a Platform for Good.

Over the past few weeks Clear Channel has run important Government messaging to the public across its digital OOH network and has also supported NHS campaigns with space across its digital estate. This has included displaying NHS’ latest staff recruitment scheme on screens across the UK, supporting Outsmart OOH’s #GratefulBritain campaign and  messaging surrounding the weekly #ClapForCarers initiative.

You can read more on what Clear Channel has been doing in response to Covid-19 here.