The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

A A A

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Keeping you connected

/ April 30th 2020

Sky have announced a range of different steps that they are taking to help their customers stay connected and have the best possible service during these challenging times.

These are benefits such as enabling customers to download Sky Go Extra for free, free calls for existing Sky Talk customers, a 10GB data boost, free of charge, for all Sky Mobile customers and it has been revealed that YouTube Kids and Disney+ will also be coming to Sky Q soon. Sky has also partnered with NBCUniversal to make a range of movies available to rent at home through Sky Store, on the same day as the global premieres.

Additionally, Sky is taking part in various Covid-19 initiatives. For example, over 1,000 of its engineers have signed up to support the Royal Voluntary Service and its #SkyCares charity partners by helping to deliver care packages and food parcels to the most vulnerable in its communities.

Read more here.