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The campaign was designed to raise awareness of BNP Paribas’ commitment to supporting solutions to boost long-term sustainability of cities; raise awareness of the issues of air pollution; and use Out-of-Home (OOH) media to make a tangible difference to people’s lives.
The filters reduce the concentration of PM2.5 by up to 85%; PM10 by 86%; and gases like NO2 and Ozone by up to 70% in their surrounding areas.
In a 12-month period, the air filters produced 41.4 million cubic metres of clean air, enough to fill Wembley Stadium 36 times.
The campaign, and BNP Paribas’ commitment to boosting the sustainability of cities, achieved media coverage in the press and on news channels including Sky News, and through news outlets as far afield as India and Russia, raising awareness of the issue of air pollution to millions worldwide.
A survey conducted by JCDecaux’s MyConnection platform showed:
To learn more:
2018 campaign launch: https://www.jcdecaux.co.uk/news/bnp-paribas-creates-clean-air-zones-marylebone-station
2019 campaign launch: https://www.jcdecaux.co.uk/news/bnp-paribas-marylebone-station-clean-air-zones-improve-air-quality-further-year
Campaign video: https://www.jcdecaux.co.uk/pictures-and-videos/bnp-paribas-clean-air-partnership-marylebone-station
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