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Cold and wintery weather can be very dangerous for rough sleepers. To raise awareness and public donations, the Mayor of London’s Office and Clear Channel UK set up over 130 digital billboards across London. The billboards displayed dynamic and real-time weather forecasts, designed to show pedestrians the difficult weather conditions that homeless people might have to face. To help increase donations, the billboards featured contactless payment tap-points that allow people to donate to homeless services.
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