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Credos Thinks

AI and Employment in Advertising: The Data Behind the Debate

  Since the release of ChatGPT in late 2022, AI has dominated discussions around the future of the workplace. Promises of efficiency, productivity and wealth generation have been weighed against...

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Reports

The Hybrid Era in Adland: 10 Key Questions Answered – Report

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Information

All In 2025: The results are in

Opinion

All In – Five key lookouts for 2025

Opinion

Forget Gen Z: What is going on with Millennials?

Opinion

Scam ads: The trust eroder

Opinion

Trust isn’t just about awareness — it’s about understanding

Opinion

Government advertising: an easy cost to cut or an investment in a better future?

Opinion

“Get off my screen!”: Explaining the generational trust divide

Opinion

Do politicians ever lie – sorry, mis-speak the truth?

Reports

Hybrid Working in the Advertising Industry – Report

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Opinion

Responsible advertising is the key to responsible growth

Opinion

Christmas Advertising: Festivity, Gifts and Responsibility

Opinion

Influencer Marketing: The Most and Least Trusted Form of Advertising

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