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Our Work

How we help shape advertising

In consultation with our members, the Advertising Association is responsible for developing and presenting a unified view from across the entire industry to Parliament. We relay industry views to Government on a multitude of policy areas, ensuring that the needs of our members are satisfied, and advise our members on the likely outcomes and implications of upcoming decisions from Whitehall as well as Holyrood and Brussels. Get in touch with our Policy and Government Affairs Team via PGA@adassoc.org.uk 

Advertising and the UK Economy
News

AA comment on the budget 2025

News

UK ad spend forecast to reach £12bn during this festive period

News

Advertising at Party Conferences 2025

News

Scottish Advertising Parliamentary Reception

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Advertising to Children and Young People
Reports

Report: Unlocking Apprenticeships to Drive Growth

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News

Media Smart partners with TikTok to launch educational campaign for parents

News

Media Smart & Advertising Association double down on Political Advertising awareness campaign

News

Media Smart & Advertising Association Publish Political Advertising Guide

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AI
News

AA comment on the Government’s AI Opportunities Action Plan

Reports

Advertising Association publishes inaugural report from AI Taskforce

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News

AA comment on the Budget

News

Comment on the Government’s Response to the AI White Paper Consultation

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Climate Action
News

Entries open for the Campaign Ad Net Zero Awards 2025

Review

AA 2024 Annual Review – rounding up a year of delivering for our members during a time of political change

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News

AA Responds to Cabinet Appointments

News

Entries open for the Campaign Ad Net Zero Awards 2024

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Consultation Responses
Member content
Reports

UK Trade with China Inquiry

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Member content
Review

AA submission to the House of Lords Communications and Digital Committee’s call for evidence on large language models

Member content

AA submission to Labour Party NPF Consultation

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Member content
Resource

AA response to Scottish Alcohol Advertising Consultation

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Data Protection, e-Privacy and Digital Information
News

AA Comment on the new Data Use and Access Bill

News

AA response to the King’s Speech

News

AA Comment on the Second Reading of the Data Protection & Digital Information Bill

Information

International Data Transfers

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EU Advertising and Media Network
News

AA pays tribute to EASA Director General Lucas Boudet

News

About: Advertising Information Group

Richard Wade
News

Tributes paid to former AA Director General Richard Wade

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Exports and International Trade
News

UK Advertising Honours Cindy Gallop with Leadership Icon Award at NYC Reception

News

UK juror nominations for Cannes Lions 2026 are now CLOSED!

News

UK Advertising Exports Group to deliver two high-impact trade missions next month

News

UK Advertising returns from success in Cannes Lions to welcome Government investment

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Gambling Advertising

AA Comment on the Government’s Gambling White Paper

Events

AA comment on APPG online gambling harm report

Events

Stephen Woodford comments on Labour Party gambling advertising proposals

News

Responsibility & gambling

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Inclusion
News

2025 All In Census tracks industry’s steady progress on talent and inclusion

News

The 2025 All In Census is now open – make sure you take part

News

One week to go until the All In Census

Review

AA 2024 Annual Review – rounding up a year of delivering for our members during a time of political change

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Online Regulation
News

Countdown to October 1: Trade bodies launch LHF ad restrictions awareness drive

Information

Less Healthy Food Advertising Restrictions

Member content
Resource

Guidance on Less Healthy Food Restrictions

Information

Industry Agreement on Less Healthy Foods

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Public Health
News

Countdown to October 1: Trade bodies launch LHF ad restrictions awareness drive

Information

Less Healthy Food Advertising Restrictions

Member content
Resource

Guidance on Less Healthy Food Restrictions

News

AA comment on Written Ministerial Statement on Less Healthy Foods

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Public Trust
News

Latest Advertising Standards Authority (ASA) awareness campaign launches across the UK

News

Trust in advertising rises in 2024, driven by younger people

Review

AA 2024 Annual Review – rounding up a year of delivering for our members during a time of political change

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News

Front Foot x Leith’s ‘Humour in Advertising’ event showed why funny ads are serious business

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Scotland
News

Scottish Advertising Parliamentary Reception

News

LEAD Scotland 2024 Photo Gallery

LEAD Scotland 2024 Agenda

AA reacts to Scottish Government halt on public service advertising

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Talent
Reports

Report: Unlocking Apprenticeships to Drive Growth

Download report
News

Tributes paid to Media Business Course’s Rosemary Michael

News

2025 All In Census tracks industry’s steady progress on talent and inclusion

News

Marketing Week and the Advertising Association’s Talent Trailblazer Award returns

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timeTo
News

Ad Matters 02.12.22

News

A message to everyone in our industry from timeTo

News

timeTo aims to ensure office life in 2021 avoids return to “old normal”

News

timeTo launches new campaign to make Christmas office party season a safe place for all

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CONTACT

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Matt.Bourn@adassoc.org.uk Mariella.Brown@adassoc.org.uk

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