AA 2024 Annual Review – rounding up a year of delivering for our members during a time of political change

We are delighted to announce that the Advertising Association’s Annual Review 2024 is now live, reflecting on another year of rapid change and innovation in our industry. Our new-style review provides a short, sharp round-up of progress in our priority workstreams.

Key highlights include:

• The AA’s Policy and Government Affairs team’s work at the forefront of policy advocacy, engaging with the new Labour government to emphasise advertising’s vital role in economic growth alongside our social contribution.
• Credos research showing that public trust in advertising is continuing to rise and in 2024 the ASA’s awareness campaign, a key driver of this improvement, received fantastic levels of support from our media owner members.
• The launch of our Advertising & Marketing Training Hub, taking our Skills, Talent & Inclusion work to new levels. We’re delighted to also see over 130 organisations now recognised as All In Champions and invite all leaders in the industry to ‘save the date’ and encourage their colleagues to take the next All In survey on 12^th March next year.
• Through Ad Net Zero, our climate action work now reaches 52% of global adspend, with new tools and resources to help the industry measure and reduce carbon emissions in advertising. The most significant step forwards yet took place this year with the launch of the Global Media Sustainability Framework.
• Our ability to convene the industry to provide opportunities for people to come together to work on the big issues that matter to us all, alongside raising our profile through speaker platforms and in the news.
• On the global stage, UK advertising exports hit a record £18bn, with strengthened international partnerships and trade missions to new markets including China and Saudi Arabia.

Stephen Woodford, Advertising Association CEO said, “The significant achievements highlighted in the AA’s 2024 Annual Review underline our continued commitment to deliver on our members’ priorities, championing responsible advertising that is trusted, inclusive and sustainable and its contribution to the U.K.”

You can download your copy of the Annual Review via the box on the right-hand side of the page.