The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Ad Matters 02.06.2023

/ June 2nd 2023
Industry News

SUMMER EVENTS ARE AROUND THE CORNER

There’s a big week of events coming up, starting with The Debating Group’s Annual Reception at the House of Commons Terrace on Wednesday. The event will celebrate the value of debating the most pressing political issues affecting the advertising and marketing industries, hosted by Tulip Siddiq MP.

The next day we have the eagerly-anticipated Stranger Than Summer annual fundraiser for our industry support charity NABS – we are looking forward to seeing many of our members there to all help raise money for an important cause.

Preparations are also well underway for Cannes Lions as we get ready to head down on the train to fly the flag for team UK. As UK reps, we will be championing the Young Lions competition and celebrating all the UK winners at Cannes. Our Exports Group is also bringing two (!) trade missions in partnership with the Department for Business and Trade – for more information, head to our bespoke hub

And to top it off, we’ll be bringing Ad Net Zero to the Palais – keep your eyes peeled for more details coming soon…

CAMPAIGN AD NET ZERO AWARDS EARLY BIRD ENTRY

There’s less than a week to go to secure Early Bird discount for your Campaign Ad Net Zero Awards entry.

The awards, which are in their second year, aim to honour the advertising industry’s best work in driving a net zero economy. With discounts for SMEs, we’re encouraging entries from across the advertising ecosystem – whether agency or brand, production company or media owner.

There are range of categories covering how advertising is promoting behaviour change both via campaigns and by changing your businesses practices.

Enter here by June 8 to get the early bird discount!

SUKI’S STEPS & SWIM – CELEBRATING SUKI

Everyone at the AA is thinking of Suki Thompson, Oystercatchers Chair, founder and CEO of Let’s Reset and advertising industry hero who has been told the news that her cancer has returned after a long battle with the illness.

Always a positive inspiration, Suki has set up ‘Suki’s Steps’ – a walk and swim on Sunday, July 16 to raise money for Macmillan Cancer Support who have helped her immensely throughout her journey.

Here’s how you can help.

1️. Take part in the walk or swim:

Everyone is invited to Suki’s Steps for a ten mile walk along the Chess Valley in the Chilterns, one of Suki’s favourite spots.

If you wish to join for a swim… Happening simultaneously to the walk is a swim organised on Perranporth Beach in Cornwall.

2️. Please donate to Suki’s Steps to raise money for Macmillan Cancer Support here: https://justgiving.com/page/teamsuki

HIRING NOW! JOIN OUR AD NET ZERO TEAM

We’re on the hunt for a Global Marketing & Communications Manager and a UK Supporter Engagement Executive to join our growing Ad Net Zero team.

If you’re passionate about sustainability and decarbonising our industry, check out these roles before June 30.

The Global Marketing & Communications Manager will be responsible for developing and delivering a central marketing programme for Ad Net Zero’s Global Group including high profile marketing activities at Cannes Lions each summer and putting together the Ad Net Zero Global Summit. Apply now!

The UK Supporter Engagement Executive will cover all aspects of supporter engagement, reporting into the UK Director. Key responsibilities will include the implementation of a supporter engagement programme and tracking supporter progress and relationship management.  Apply now!

THIS WEEK: UK ADVERTISING IN THE MEDIA

It’s our specially-curated selection of must-reads from across our industry media.

Check it out here!

AD OF THE WEEK

You made it this far – why not check our ad of the week? 

Want the full edition to land in your inbox every Friday? Drop us an email on aa@adassoc.org.uk and quote ‘Ad Matters’.