Ad Matters 16.12.2022

RUSSIAN SANCTIONS ON ADVERTISING EXPORTS BECOME LAW

The Government has announced that from today (December 16), the export of advertising and other professional services to Russia will be prohibited.

We fully support these measures, as well as the decision of many companies who have already ceased trading with Russia.

To find out more information on the latest sanctions on our industry, head here.

IT’S ITV X-MAS!

December brings exciting news from our member, ITV, launching its new streaming platform, ITV X, which replaces the ITV Hub as the home of all its content.

ITV X will offer viewers a new and improved experience with over 10,000 hours of previous viewing content and exclusive programmes coming to your screens every single week including A Spy Among Friends, Tell Me Everything and The Confessions of Frannie Langton.

If this isn’t enough, ITV X will feature over 250 films and 200 series ready for you to watch on demand, just in time for Christmas.

Check out the ITV X website here.

META AND TEADS TEAM UP TO SPONSOR LEAD

We are delighted to announce that Meta and TEADS will be sponsoring our industry flagship event, LEAD on 25 January, held together with the IPA and ISBA.

Meta and TEADS will join as a Gold partners alongside the IAB, our Platinum partner, for the half-day event.

LEAD will address how the advertising industry, working together across brands, agencies, media and tech companies, can best help the UK achieve economic and social recovery from the pandemic, work alongside the new government and tackle the many challenges facing the entire industry.

We will hear from Culture Secretary Michelle Donelan MP, who will be addressing the industry for the first time and Lucy Powell MP, Shadow DCMS Secretary, who will outline Labour’s plans for the creative industries.

You can find out more about our tripartite event and how to book your ticket to LEAD here.

See you there!

MEDIA SMART 2022 IMPACT REPORT REVEALED

As the working year draws to a close, Media Smart, the advertising industry’s education programme has released its Impact Report for 2022.

We’re incredibly proud of the ‘firsts’ Media Smart has achieved this year, which include our SEND adapted resources with DCMS, and launching an in-school delivery programme with OMG UK that introduces students from under-represented backgrounds to careers in advertising and media. This will take place in London schools at the start of January and we are looking at ways to roll out to other cities later in 2023.

One of our highlights this year is achieving a whopping 16,400 resource downloads – this is almost a 50% increase from 2021.

We are delighted that Media Smart’s reach has extended in this way.

To read the full report, head here.

FESTIVE CAROLS WITH INDUSTRY COLLEAGUES

On Monday, the annual Communications Industry carols took place at St Bride’s Church, Fleet Street.

Despite the snowy weather, industry professionals turned out for what was a wonderfully festive event.

The evening included readings from supporters, with one from our very own Public Affairs Director, Sue Eustace, and Christmas carols sung beautifully by the St Bride’s Choir. Guests were treated to a special reading by Giles Coren, columnist, food writer and presenter before heading for Christmas drinks afterwards.

It was lovely to see so many of our members and industry friends there!

THIS WEEK: UK ADVERTISING IN THE MEDIA

It’s our specially-curated selection of must-reads from across our industry media.

Check it out here!

AD OF THE WEEK

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