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IT’S CHRISTMAAAAS!
It’s that time of the year!
Yesterday, team AA threw our Christmas bash. Festivities began with a twist on Secret Santa – Savage Santa – not so fun for those who got their presents stolen!! Then games at Boom Bar, which quickly turned competitive and of course, plenty of delicious food and drinks.
A very Merry Christmas to one and all in adland! 🎄✨🎅🏼
ITV PALOOZA 2023
ITV’s upfronts show, the ITV Palooza, took place on Tuesday evening, moving this year from the Royal Festival Hall to the much more showbiz location of the Theatre Royal in Drury Lane.
Our CEO, Stephen Woodford was amongst the hundreds of guests from advertisers, agencies and many of the stars of the ITV schedules.
A big shift in the focus of the event put the commercial story at the beginning of the show, with ITV commercial leaders, Kelly Williams and Simon Daglish, unveiling new targeting and evaluation initiatives and reviewing the successful launch of ITVX.
For more analysis on the ITV story, and other leading media stories of the week, the Media Leader podcast is worth a listen here.
DISCOUNTED DMA TRAINING? GO ON THEN!
Here’s an early Christmas present for you… courtesy of the DMA and the Department for Education (DfE).
DfE has allocated more funding for the Data and Marketing Association to run two Digital Skills Bootcamps in Marketing and here’s the best part, the government covers 90% of the course cost for SMEs and 70% for organisations with 250+ employees, making the starting cost for SMEs just £212!
It’s open to all tasked with marketing responsibilities in their organisation! To join, your company must be based in England, and you need to be aged 19 or above.
This is an excellent chance to upskill your team or equip new hires with essential knowledge. Places are going quickly so don’t miss out!
Gain the confidence to create impactful omnichannel campaigns and earn an accredited qualification from the Institute of Data and Marketing.
Hone core skills to understand, acquire and analyse customer data insights, enabling the development of meaningful relationships and driving business objectives . Receive an accredited qualification from the Institute of Data and Marketing.
For more information, and to register, visit their page here.
MEFA AWARD WINNER ANNOUNCED
The winners of the inaugural Media For All Diversity & Inclusion Awards have been announced!
The awards, in partnership with Campaign, were created to promote and celebrate advertisers, media organisations and individuals from diverse groups who champion diversity and inclusion.
With a shortlist of 34, the final winners were announced at a breakfast awards ceremony on Tuesday, 21 November.
We were delighted that the awards had a special ‘All In Champion’ category, specifically for companies who have made substantial progress in diversity, equity, and inclusion (D, E & I) and have embedded it in their ethos and company culture, in partnership with the AA. A big congratulations to Omnicom Media Group, our Front Foot member, for winning this award!
Naren Patel, Founder and CEO of MEFA, said: “The winning entry from Omnicom provided a lot more detailed data points which clearly demonstrated the improvements that they have made in their business over the last few years.”
Congratulations to all the other winners too – you can find out more about the awards and the winners here.
TELL US HOW YOU’RE FEELING WITH AD NET ZERO’S PULSE CHECK
As Ad Net Zero marks its 3rd anniversary, they are running a pulse check survey across UK advertising and marketing to gather the views of people working in our industry on the issue of climate change.
We would appreciate you taking just a few minutes to complete five short questions and invite your colleagues to do so as well.
Results will be shared in early 2024. You can take part in the survey here.
DENTSU BIG BANG BALL
Our CEO, Stephen Woodford, attended Dentsu’s annual charity event, the Dentsu Big Bang Ball.
The event raises money for the food waste charity Fair Share UK which takes unwanted food from food supply chains and distributes it to people living with food poverty. It was recently chosen by King Charles to support. 400 people from across the advertising and media industry gathered at the Tate Modern to help raise funds. Dentsu CEO Angela Tangas spoke about Dentsu’s ‘sanpo yoshi’ philosophy and how improving society is a key part of their strategy.
The evening ended with a live performance from a Tokyo-based DJ called Masa, who used Dentsu technology to overcome considerable personal disabilities.
THIS WEEK: UK ADVERTISING IN THE MEDIA
It’s our specially-curated selection of must-reads from across our industry media.
Check it out here!
AD OF THE WEEK
You made it this far – why not check our ad of the week?
Want the full edition to land in your inbox every Friday? Drop us an email on aa@adassoc.org.uk and quote ‘Ad Matters’
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