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Matt Bourn, Communications Director
2023 has been the hottest year on record. If you follow the news, you will have seen worldwide warning signs – temperature highs, flooding, damaging winds, freak hailstorms, fires tearing through southern Europe’s usual holiday destinations across the summer and the West Coast of the US. ‘Extreme weather’ is now part of the lexicon and barely a day goes past without some kind of news story recording another ‘extreme weather’ event.
The advertising industry is operating right at the heart of the debate about what needs to be done, experiencing the urgency of demands for action, and seeing a growing number of briefs to help address the challenge of shifting the behaviours of millions and millions of people. The industry, which is essentially a service industry to all parts of our economy, supporting businesses to compete, innovate and support jobs, is tasked with a new brief – to help us all move on from an economy built through an industrial revolution powered by fossil fuels to one that is fully sustainable, run with renewable energy, and providing people with products and services they want and need that are efficient, not wasteful, use of the planet’s resources.
There is no greater challenge facing our industry than meeting this brief in the coming months and years.
You can download a full copy of our 2023 Annual Review here.
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