The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

LEAD 2025: Companies attending

/ November 5th 2024

Please see the companies attending to date below.    Book your tickets here

23red * AAR * Aardman * Accenture Song * adam&eveDDB * Aldi * Alliance of

Independent Agencies * Allwyn * AMV BBDO * Anything is Possible * AOP *

Arla Foods * Armadillo * ASA * Associated British Foods (ABF) * Autoglass *

Avanti West Coast * Bauer * BBC * BBH * BEL Group * BeReal * BHF * BMB

Agency * Boots UK * British Airways * Britvic plc * Campaign * Channel 4 *

Clear Channel * Clearcast * Clifford Chance LLP * Committees of Advertising

Practice * Creative Salon * Creativebrief * CvE Marketing Consultancy * Daily

Mail * DCMS * Designate * Different Narrative * Digital Cinema Media * DMA *

Eden Lab * Enders Analysis * EssenceMediacom * Eurostar * Ferrero UK Ltd *

Financial Progression * General Mills * Generation Media * giffgaff * Global *

Google * GroupM * Harbottle & Lewis LLP * Heineken * Hovis * HSBC * IAB UK *

IMA * Informa PLC * ITV * Jaguar Land Rover * Kenvue * Kimberly Clark *

Kitchen * L’Oreal * LADBible * LeSHOP * Lewis Silkin * Lindt & Sprungli UK *

LinkedIn * Lloyds Banking Group * LS Productions * Market Research Society *

Marketing Week * Marketreach Royal Mail * Mattel UK * McCann London *

MediaSense * Meta * MGOMD * MHP Group * Mondelez * MullenLowe UK *

Nationwide Building Society * NatWest Group *  Negroni Breakfast * New

Digital Age * News Media Association * Newsworks * Noble Foods Ltd * Nomad

Foods * Omnicom Media Group * Ozone * P&G * Pablo * Paramount UK *

Pearl&Dean * Pernod Ricard *  Phoenix Group * Pinterest * PPA * Publicis

Groupe * R3 * Radiocentre * Reckitt * Rightmove * Route * Royal London * Royal

Mail * Running Cliche * Sally Henderson Ltd * Samsung * Santander * Screwfix *

Sky Media * small words * Smartly * Snap * Sony Pictures Entertainment *

Spotify * T&Pm * TAG * Talon * Taylors of Harrogate (Yorkshire Tea) * TBWA

London * The Beyond Collective * The Gate * The Guardian * The Media Leader

* The Open University * The Telegraph *  the7stars * Thinkbox  * Three UK *

TikTok * Times Radio * Toyota and Lexus GB * UKOM * UM * Umbrella * VCCP *

Virgin Media O2 * VML UK *Vodafone *  VUE Cinemas * WARC * Yahoo * Zurich

BOOK YOUR TICKETS HERE