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The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

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Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

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Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

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We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

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LEAD 2025: Companies attending

/ November 5th 2024

Companies attending to date include:

23red * AAR * Accenture Song * Aldi * Alliance of Independent Agencies *

Allwyn * AMV BBDO * Anything is Possible * AOP * Arla Foods * Armadillo *

ASA * Autoglass * AutoTrader * Avanti West Coast * BBH * BEL Group * BeReal

* BHF * BMB Agency * Boots UK * British Airways * Britvic plc * Channel 4 *

Clear Channel * Clearcast * Committees of Advertising Practice * Designate *

Different Narrative * Digital Cinema Media * DMA * Enders Analysis *

EssenceMediacom North * Eurostar * Ferrero UK Ltd * General Mills *

Generation Media * giffgaff * Global * Google * Harbottle & Lewis LLP * Hovis *

HSBC * IAB * IMA * Jaguar Land Rover * Kenvue * Kimberly Clark * Kitchen *

LADBible * LeSHOP * Lewis Silkin * Lloyds Banking Group * Market Research

Society * Marketreach Royal Mail * McCann London * Meta * MGOMD *

Mondelez * MullenLowe UK * NatWest Group * Negroni Breakfast * News

Media Association * Noble Foods Ltd * Nomad Foods * Ozone * P&G *

Paramount UK * Pearl&Dean * Phoenix Group * Pinterest * PPA * Publicis

Groupe * Rightmove * Route * Royal London * Royal Mail * Sally Henderson Ltd

* Samsung * Santander * Sky Media * Snap * Sony Pictures Entertainment *

Spotify * T&Pm * Taylors of Harrogate (Yorkshire Tea) * TBWA London * The

Beyond Collective * The Gate * The Open University * the7stars * Thinkbox *

TikTok * Three UK * UKOM * UM * VCCP * Virgin Media O2 * VML UK * VUE

Cinemas * Yahoo * Zurich

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