The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

LEAD 2025: Companies attending

/ November 5th 2024

Please see the companies attending to date below.    Book your tickets here

16x9media * 23red * AAR * Aardman * Accenture Song * adam&eveDDB * Aldi

* Alight Media * Alliance of Independent Agencies * Allwyn * AMV BBDO *

Anything is Possible * AOP * Arla Foods * Armadillo * ASA * Asbof *  Associated

British Foods (ABF) * Autotrader * Autoglass * Avanti West Coast * Aviva *

Bauer * BBC * BBH * BEL Group * BeReal * BHF * Bloomberg News * BMB

Agency * Boots UK * bp * British Airways * Britvic plc * Business Insider *

Cadbury Equity * Campaign * Cassidy Media Partnership * Channel 4 * Clear

Channel * Clearcast * Clifford Chance LLP * Committees of Advertising

Practice * Creative Review * Creative Salon * Creativebrief * CvE Marketing

Consultancy * Daily Mail * Danone * DCMS * Decentriq * Dentsu Creative * DIT *

Designate * Different  Narrative * Digiday * Digital Cinema Media * DMA * EDAA

* Eden Lab * Ekimetrics * Enders Analysis * Equity * EssenceMediacom * Estee

Lauder Companies *  Eurostar * Exchange Wire * Ferrero UK Ltd * Financial

Progression * General Mills * Generation Media * giffgaff * Global * Google *

Grace Blue * GroupM * Harbottle & Lewis LLP * Haribo * Hark * Heineken *

Hovis * HSBC * IAB UK * IMA * Informa PLC * Initiative * It Takes a Village * ITV *

Jaguar Land Rover * John Lewis * Kantar *  Kenvue * KFC * Kimberly Clark *

Kitchen * L’Oreal * LADBible * Leith * LeSHOP * Lewis Silkin * Lindt &

Sprungli UK * LinkedIn * Linney Group * Little Black Book * Lloyds Banking

Group * LS Productions * M&C Saatchi * Market Research Society * Marketing

Beat * Marketing Week * Marketreach Royal Mail * Mattel UK * McCann London

* McKinsey & Company * Media Smart * MediaSense * Meta * MG OMD * MHP

Group * Mondelez * MullenLowe UK * MyWorld * NABS * Nationwide Building

Society * NatWest Group *  Negroni Breakfast * Nestle * New Digital Age *

News Media Association * Newsworks * Noble Foods Ltd * Nomad Foods *

Ogilvy * Omnicom Media Group * OmniGOV * Open Media * Ozone * P&G *

Pablo * Paramount UK * Paysafe * Pearl&Dean * People’s Postcode Lottery *

Pernod Ricard *  Phoenix Group * Pinterest * Post Office *  PPA * Procter &

Gamble * Propeller Group * Publicis Groupe * R3 * Radiocentre * Reckitt *

Rightmove * Route * Royal London * Royal Mail * Running Cliche * Sally

Henderson Ltd * Samsung * Santander * Saputo Dairy UK * Screwfix * Shell *

Sky Media * small words * Smartly * Snap * Sony Pictures Entertainment *

Spotify * T&Pm * T&Pm * TAG * Talon * Taylors of Harrogate (Yorkshire Tea) *

TBWA London * Tesco * The Aperto Partnership * The Beyond Collective * The

Gate * The Guardian * The Marketing Society * The Media Leader * The Open

University * The Telegraph *  the7stars * TheZoo.London * Thinkbox  * Three

UK * TikTok * Tina Fegent Ltd * Toyota and Lexus GB * TUI * TPXimpact *

UKOM * UM * Umbrella * Uncommon Creative Studio * VCCP * VCCP Blue *

Virgin Media O2 * VML UK *Vodafone *  VUE Cinemas * WARC * Yahoo * Zurich

BOOK YOUR TICKETS HERE