The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Politics over breakfast with our Front Foot members

/ November 29th 2022 / Lewis Wood
Industry News

This morning, our Front Foot Members gathered at The Pregnant Man in Chancery Lane for an exclusive breakfast event on the current political landscape and its opportunities and challenges.

Our event was co-hosted with WA Communications and comprised a fantastic panel: Steve Richards, Broadcaster and Journalist and author of Prime Ministers: Reflections on Leadership; Amy Fisher, Director, WA Communications and former Special Adviser in 5 different Government Departments; Rhoda Macdonald, WA Partner and former Broadcaster and Labour Special Adviser.

Our panellists began by discussing the state of affairs in the world of UK politics and the current legislative agenda. Topics included the return of the Online Safety Bill, the Northern Ireland Protocol and the potential of future alignment with the EU.

A Q&A was held at the end of the session to give members a chance to pose their own questions.  Requests to the panel covered the electoral significance of Scotland at the next General Election, how ex-Government ministers manage political comebacks and how to effectively communicate your political ideas. The panel concluded with tips on how to best demonstrate the value of advertising industry and creativity to the Government and Opposition.

Thank you to WA Communications and our fantastic panel for such an insightful session at this very interesting moment of time in British politics. It was great to be in adland’s heartland, The Pregnant Man, also known as the Saatchi & Saatchi pub.

For pictures of the event, please check out this gallery: