We recently published our third UK Advertising Exports Report, which shows that international trade in the UK advertising and market research services grew 7% year-on-year to reach a new record level of £11bn in 2019.
It is vital that parliamentarians recognise the importance of advertising as an export industry and we are pleased that Westminster’s in-store news hub of choice The House has covered them here. The article includes comment from Damian Collins MP, the former chair of DCMS, who said: “As we went into 2020 and the year of COVID, ad spend has fallen across most media and so that obviously remains a challenge for the advertising industry, as well as media owners. But London is recognised as a global centre of excellence for the advertising industry, both in terms of creativity and technical capability as well. It’s far and away the biggest creative hub in Europe.”
