This Week: UK Advertising in the Media 02.09.22

Persil advert banned for misleading green claims

Unilever’s advert for one of its laundry detergents, Persil, has been banned for being misleading about its environmental benefits.

‘Wreck the brief’: Creatives protest fossil fuel advertising outside WPP offices

Activists will be handing out a satirical pamphlet with tips and tricks on sabotaging briefs for fossil fuel clients.

The best way to make your brand vulnerable to private label is to commodify it

As money gets tight the popularity of supermarket own labels will only increase, so the single most effective thing any marketer can do to protect their brand is build it.

Public sector ad spend is set to fall. How will agencies be affected?

After years of funding some of the biggest public health campaigns ever staged, governments are among the biggest-spending advertisers on the planet. All eyes are now on their budgets.

Why advertisers should keep calm and (cautiously) carry on despite media inflation

Simon Bevan, chief investment officer, Havas Media Group UK, urges clients not to push the panic button on media pricing – after all, inflation doesn’t mean there’s no ROI.

Starbucks unveils last campaign by Iris

The spot follows a woman’s creative business venture.

“Every table has a story” takes inspiration from a post-pandemic world where flexible working has proved increasingly popular.

The Fishbowl: Richard Bon, Clear Channel

The Media Leader’s interview series asks the media industry’s top salespeople 10 revealing questions, drawn from our fishbowl.

Being Purposeful In The Metaverse

Could purpose-driven brands that are bought and sold in the metaverse one day replace traditional advertising?

Gucci’s cinematic short pays tribute to film maestro Stanley Kubrick

‘Exquisite’ replicates famous scenes from the renowned director’s body of work.

‘An instant cue for the brand’: Andrex’s marketing boss on 50 years of the puppy

Andrex is upping investment in its latest brand campaign, which highlights the emotional symbolism its brand mascot has built over the last five decades.

What a Pizza Hut ad says about Gorbachev – and Russia

A man and a child walk through an almost empty Red Square in Moscow, umbrella in hand, snow on the ground. It looks extremely cold – a good day to be inside eating lunch with your family.

Snap poaches Google’s Ronan Harris as Claire Valoti takes on advisory role

New structure and planned cuts to headcount will save $500m in annualised costs.

Sainsbury’s helps customers navigate cost of living in campaign by Ogilvy UK

‘Be a smart cookie’ promotes the retailer’s app that helps people save money.

UK Cinema Association calls for action on energy prices in open letter to government

Experts discuss what it means for advertisers as the cost of living crisis hits cinemas and cinemagoers.

‘Work won’t love you back’: adland workers share why they are quiet quitting

‘Quiet quitting’ has become the labor market’s latest buzzword. We hear the stories of advertising industry employees rethinking their work-life balance.

Dips in TV and radio show ‘more challenging times ahead’

A drop in media spend on TV and radio in the second quarter of 2022 could be the first sign of “more challenging times ahead”, Nielsen researchers have warned.

Saatchi & Saatchi And MediaCom Take Churchill To The ‘Chillscape’

Saatchi has launched Churchill Insurance’s ‘Bring Chill to the Nation’ campaign, which takes Churchill’s mascot ‘Churchie’ to his very own blissed-out world

Wendy Clark poised to step down as global CEO of Dentsu International

Ex-DDB boss has been CEO since September 2020.

Digital most in-demand skill amid ‘techification’ of marketing, study finds

Digital marketing expertise is the top skill marketers are listing on their LinkedIn profiles, trumping knowledge of marketing strategy and advertising.

These UK agencies have B Corp certification and come recommended by clients

Only a handful of British agencies have established themselves as both B Corps and gained ‘recommended’ status from their client endorsements. We list them all here.

Sir John Hegarty’s plan to guide brands through (another) recession

The advertising legend has endured a recession almost every decade of his 60-year career. As another downturn looms, he’s teaching CEOs why investing in creativity is the best way through a crisis.

Why one promising young creative is leaving adland

After protesting outside WPP and Edelman’s London offices this week, Charlotte Cunningham tells us how adland’s love affair with fossil fuels has left her disillusioned.

Five research techniques that are living on borrowed time

Every research agency has a methodology it wants to sell, but here are five that marketers should consign to the scrap heap.

Adland is mistakenly associating the word culture with diversity

There is a clear need to decolonise the industry by evolving systemic processes to move things forward.

Coca-Cola launches 60-second World Cup ad

Coca-Cola has released a 60-second spot to whet football fans’ appetite for the World Cup, 12 weeks ahead of the tournament kicking off in Qatar on 20 November.