On 12 May, speakers from the Advertising Association joined the Enders Analysis/ Deloitte Media & Telecoms conference to talk about our industry’s megatrends and our climate action work.
Former Culture Secretary John Whittingdale MP introduced our latest report UK Advertising’s Adspend Review: The Pandemic Effect, speaking to our Chair, Philippa Brown, about the rise of e-commerce and the reasons behind the industry’s pandemic recovery.
They were joined by David Abraham, Group CEO, Wonderhood Studios; Dominic Carter, EVP, Publisher, The Sun, News UK; and Phil Smith, Director General, ISBA.
In a separate panel, our CEO Stephen Woodford spoke about Ad Net Zero, our industry-wide initiative to reach net zero in advertising operations by 2030. He was joined by Ad Net Zero supporters Debbie Klein, Sky and Matt Brittin, Google.
Chaired by the Wall Street Journal’s Thorold Barker, the session explored advertising’s journey this year as we move from COP26 to COP27. The session also helped debunk myths behind the costs of going green and provided a deeper insight on initiatives such as AdGreen and Sky’s Zero Footprint Fund.
If you missed the event, don’t worry – you can watch all the sessions on-demand here.
