Ad Matters 22.04.22

CELEBRATING OUR EARTH

Today communities across the world celebrate the Earth.

Established in 1970, Earth Day is celebrated yearly on April 22. While people will show their support in a range of different ways today, Earth Day includes a variety of events coordinated globally by EarthDay.org. The theme for 2022 is ‘Invest in Our Planet’ and organisers are calling for ‘unstoppable courage to preserve and protect our health, our families, and our livelihoods’.

To mark the occasion, we asked our Ad Net Zero supporters what they are doing in celebration of Earth Day. You can read all about their plans and initiatives here.

In the lead up to Earth Day, on Tuesday, our CEO Stephen Woodford, took the virtual stage alongside Mark Read of WPP at the 4A’s Sustainability Summit. They talked about our industry initiatives Ad Net Zero and AdGreen, and discussed how joining them can help you advance your company’s sustainability objectives. Find out more about the event here.

We are also really happy to have our Ad Net Zero materials featured in ANA Sustainability Collective in honour of Earth Day. The materials will be free to access for the general public today and will remain available for members-only going forward. Head here & check the hub out!

And remember…

You can join our journey to a net zero industry by:

1. Downloading the Ad Net Zero guide – it’s free and full of practical advice for you to implement in your own business.

2. Taking the Ad Net Zero Essentials Training – it’s a short online course and will help you fully understand how people working in our industry can take positive action to change the way they work and the work they make.

3. Encouraging your company to become an Ad Net Zero supporter and join the growing collective effort to see real change across our industry.

Easy!

LOOKING TO THE FUTURE

We are super excited to be a media partner at Mediatel’s Future of Brands event next week, April 27-28 at Andaz London Liverpool Street.

As well as being able to offer you a discounted ticket (save £150 with our code AAFOB199) as part of this, you can come along and hear two of our sessions on incredibly important topics – climate change and inclusion.

On Day 1, James Best, Chair of UK advertising think tank Credos, will be chairing the session ‘It’s time to be leaders: Delivering net zero by 2030’. Alongside Sebastian Munden, Executive Vice President & General Manager, Unilever UK&I, and Helen Brain, Head of Sustainability, Mediacom, he will be asking how brands – along with their agency and media partners – are demonstrating real leadership and collaboration on climate action. Find out more about the session here.

On Day 2, our Commercial Director & Inclusion Lead, Sharon Lloyd Barnes, will be joining a panel discussion on ‘Battling barriers and building bridges: The pathway to our inclusive industry’. She will be joined by Jerry Daykin, VP, Head of Media, Beam Suntory and Suman Karki, Marketing Chapter Lead, Direct Line Group and together they will look at the progress made since the All In Census results were released, as well as the barriers faced, the areas of focus moving forward and how brands can help. Find out more here.

We hope to see you there!

EVENTS, EVENTS AND MORE EVENTS!

ProcureCon is returning  after two years on June 14-16 in London. More than ever, marketing superstars need the support of a great team to increase the effectiveness of their spend. They must make the right decisions about what they buy and who they partner with to achieve their goals – those are hard decisions to make.

With inspirational keynotes, small-group interactive learning, fun networking events and hundreds of peers to connect with, we’re excited to be a media partner at this year’s ProcureCon Marketing event.

Our very own Director of Communications, Matt Bourn, will be speaking on ‘Reducing carbon footprint: How is Ad Net Zero working with the advertising industry to implement carbon-curbing policies to address pressing climate change concerns?’ The session will take place on June 15th at 11.10am – make sure you don’t miss it!

Find out more details & register here.

THIS WEEK: UK ADVERTISING IN THE MEDIA

It’s our specially-curated selection of must-reads from across our industry media.

Check it out here!

AD OF THE WEEK

Following the results of this week’s Twitter poll for #AdOfTheWeek, we are excited to announce that the winner is …drumroll… ‘Gigafast Feeling’ by Engine for Sky Broadband.

Make sure you don’t miss next week’s poll by following us at @ad_association on Twitter! Now it’s your time to choose.

Want the full edition to land in your inbox every Friday? Drop us an email on aa@adassoc.org.uk and quote ‘Ad Matters’.